Lea Woodford is the Chief Executive Officer and founder of SmartFem Entertainment. SmartFem was created as a result of her many years as a Publicist, columnist as well as a Radio & TV Personality. She has extensive experience as a business consultant and entrepreneur but decided the only way she could make a difference for women was to create her own magazine that bridges the online community with the local community. Her passion is connecting people. Lea is often coined “ the connector “ due to her extensive network. Lea is passionate about working with young professionals and SmartFem has helped launch the careers of several young journalism interns from ASU’s Walter Cronkite School. Lea on the Go: When Lea is not working she is spending time with her husband and co-founder Paul and their miniature schnauzer Abby. They take daily walks and talk about current events and even politics. Her favorite past time is to jump on a plane with Paul and Abby for a quick weekend getaway to places such as the beach, Flagstaff or even Vegas.
Entrepreneurial Role Models:
- Steve Jobs
- Herb Kelleher former CEO of southwest airlines
When business started difficulties overcame:
“I did not want to create something that was so focussed on me that I couldn’t build it and sell it at some point and I think that’s a big problem that a lot of entrepreneurs make, you should be forecasting 5 years into the future when you start the business, you need to have an exit strategy, for a couple of different reasons. Like if something happens to you the company can carry on but there may come a time when you want to quit working and if you are so much the business you’ll never be able to sell it”…[Listen for More]
Favourite Books:
- The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level book by Gay Hendricks
- The Power of Habit: Why We Do What We Do, and How to Change book by Charles Duhigg
Favourite Quote:
- “It’s not your business what other people think of you”
- “Adapt change or die”
- “Treat people the way you want to be treated”
Recommended Online Resources:
Best Advice to Other Entrepreneurs:
“Get the advice, and get the council of mentors, people that have gone where you want to go. That’s the only way you’re going to go to the next level”…[Listen for More]
More About Lea Woodford:
SmartFem Media Group
Neil’s Quote at the Beginning:
“Life has a way of answering questions you didn’t even ask.” Steve Maraboli
Other Quotes From the Chat with Lea Woodford:
- “Lead from the front not push from behind”
- “You always have to be a student”
- “There’s nothing worse than being a solopreneur”
- “Most people have a ceiling for success, and once they hit that they start to sabotage themselves”
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