Liston Witherill is a digital marketer and CEO at Good Funnel. He helps tech and info businesses understand their customers to sell more by improving conversions through copy, persuasion, pricing, positioning and automation. After serving as Director of Marketing for a $10M company, Liston declined their CMO position to instead pursue his own business. He has an MS in Environmental Science and a BA in Political Science and Economics. He’s an environmentalist and hiphop artist, too – but that’s a different story.
Entrepreneurial Role Models:
- Jason Fried founder of Basecamp
- Jonathan Stark
- Philip Morgan
When business started difficulties overcame:
“Knowing I had a bungee cord attached to me but not knowing if it would work, fear of failure and maybe a lack of belief in myself and that was the biggest thing I had to overcome initially to go from just moonlighting and just doing what I’m doing now on the side to saying I’m going to get rid of my day job and I’m going to just do this full time”…[Listen for More]
Favourite Books:
- How to Get Rich – The Distilled Wisdom of One of Britain’s Wealthiest Self-Made Entrepreneurs Book by Felix Dennis
- The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It Book by Michael E. Gerber
Favourite Quote:
“Write drunk edit sober” Ermst Hemmingway
Recommended Online Resources:
Airtable – works like a spreadsheet but gives you the power of a database to organize anything
Best Advice to Other Entrepreneurs:
“Favour action and don’t feel like you need to have a perfect plan, a perfect response, a perfect anything, you should definitely favour action and see what happens and then retool”…[Listen for More]
More About Liston Witherill:
Neil’s Quote at the Beginning:
“I want to find the answers of my questions!” Deyth Banger
Other Quotes From the Chat with Liston Witherill:
- “One of the biggest myths in business is that you can 80/20 your way to success in 10 hours a week and on balance that just does not happen and the reason for that if you look at it from a practical perspective is that other people are going to think that too then someone is going to go well if I just work 12 hours then I’ll outwork all the 10 hour people then someone will say then someone will say well if I just work 18 hours and so on and so forth and so there’s no replacement for effort”
- “The goal of a business is to in a repeatable way engineer an outcome for its customers or its clients”
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