Shelby Rideout Shelby Luke Rideout, is the creator of Bright Signs Learning, the award winning multi-sensory program designed to inspire children ages 0-4 to read by uniting sign language and gesturing with early reading concepts. As a mother of four and professional sign language expert with credentials in education (Vanderbilt University) and sign language (Pierce College), Shelby has first hand knowledge of the many benefits sign language has on early learning. In 2012, Shelby began making her own educational videos in her basement, teaching each of her children to communicate using sign language, identify letters, and even to read by the age of two! Today, she has parlayed her success into a thriving educational company with national distribution through the Bright Signs Learning website and Amazon, and has garnered awards from Tillywig Toy & Product Awards and Moms Best Awards, among others.
Entrepreneurial Role Models:
- Julie Clark
- Melissa and Doug
When business started difficulties overcame:
“Figuring out how do we spread the word, how do we network, I am not good at making phone calls, I never have been. When I was 16 my parents put a phone in my room, it was never used, I liked how it looked, and it was for decoration. I don’t even talk to my friends on the phone; I’m just more solitary than that I guess”…[Listen for More]
Favourite Books:
- Tony Robbins Books
- Awaken The Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Life Book by Tony Robbins
Favourite Quote:
“Treat others the way you want to be treated”
Recommended Online Resources:
Best Advice to Other Entrepreneurs:
“Follow your passion and not follow the dollars, it surprised me because when you do get into business it is hard to ignore the monetary part of it, once you start doing something because you think it might result in dollars, you’re going off the wrong path, I think that to really follow with a good mission and what your passion is and so I’ve had to draw myself a number of times and say wait a minute Shelby stop, what brought you here, what is your goal and my goal is to reach children, to have them feel good, to have them love learning, to have them at an early age love reading and that always draws me back in”…[Listen for More]
More About Shelby Rideout:
Neil’s Quote at the Beginning:
“If you begin to read, you find the answers you seek.” Lailah Gifty Akita, Pearls of Wisdom: Great mind
Other Quotes From the Chat with Shelby Rideout:
- “Entrepreneurship starts as a dream, it starts early”
- “I would highly recommend listening to your gut especially if it’s a passion that got you to where you are”
- “I always told people, I said, you know what’s amazing, yea I think 20% is breaking down a concept but 80% is when I go in a room with a kid, that’s exactly where I want to be, I don’t want to be anywhere else, I want to be with this kid, I want to be playing these games and they can feel it, I know they can feel wow Shelby is having so much fun with me and all she wants to do is be here with me learning and so I think that’s an important concept to never forget in life and in business is to treat others the way you want to be treated”
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