Cathy Yerges understands what it takes to be a successful entrepreneur. Having grown up in her family’s small retail business, entrepreneurship ran in her blood at an early age. In 2006, Cathy made the leap from corporate life to running her own virtual assistance business, Peak Profits LLC. Successful growth of that business allowed Cathy to sell a division of Peak Profits to focus more on helping business professionals engage with their clients and build relationships with their prospects. Thus, BG3 LLC was founded in the summer of 2014 to help companies grow their business three ways; through social media, email marketing and LinkedIn lead generation.
Entrepreneurial Role Models:
Cathy’s Parents
When business started difficulties overcame:
“I think the first hurdle is just getting that first client, it’s pretty easy to start a business these days, all you need is a laptop and an internet connection and a phone and you can be in business but you’re not in business until you have someone paying you so the first obstacle is getting that first client”…[Listen for More]
Favourite Books:
The 29% Solution: 52 Weekly Networking Success Strategies book by Ivan R Misner and Michelle R Donovan. You can listen to the Ivan Misner podcast episode on The Entrepreneur Way
Favourite Quote:
“The way to get started is to quit talking and begin doing” Walt Disney
Recommended Online Resources:
Linkedin – is a business and employment-oriented social networking service.
Best Advice to Other Entrepreneurs:
“Not to stress out when times are slow, business ebbs and flows and the key is not to get frantic if you’re in a slow period, it’s really intended to be a time to refocus and get back to the basics of your business”…[Listen for More]
More About Cathy Yerges:
Neil’s Quote at the Beginning:
“Ask broad questions and you’ll get more than one answer. Ask specific questions and you’ll get no answer.” S.D. Lawendowski, Snapped
Other Quotes From the Chat with Cathy Yerges:
- “A lot of people get stuck in the research phase. Do your research but then don’t be afraid to take that first step”
- “The secrets to success are really being able to serve others, so knowing who you are, knowing what service you provide, knowing how that relates to helping others and going at it from a level of service to others rather from a sale or making a sale is really the secret to success”
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Cathy Yerges
Neil, thanks for the conversation and allowing me to tell my small business success story.
Neil Ball
You’re welcome! I enjoyed chatting with you, Cathy.