Carina Ayden founded EFFi Foods to fill a gap in the market for healthy snacks. Her journey is fascinating and embodies the essence of what it takes to be an entrepreneur.
Entrepreneurial Role Models:
Wang Yen
When business started difficulties overcame:
“I had a lot of doctors and people around me say hey, you were supposed to still be in bed wearing a plastic brace, I was already walking and I was upbeat so probiotics played such an important role”…[Listen for More]
Favourite Books:
None
Favourite Quote:
A Calendar of Wisdom book by Leo Tolstoy (Book of quotes)Recommended Online Resources:
The internet
Best Advice to Other Entrepreneurs:
“They need to look into themselves and find their authentic self and find what their made of, find the architecture of their character”…[Listen for More]
More About Carina Ayden:
Neil’s Quote at the Beginning:
“Mind knows the questions, soul knows the answers.” Amit Ray
Other Quotes From the Chat with Carina Ayden:
- “You need to realise that parallel to this business journey you’ll be forced to take a journey into yourself, into your true authentic self, because that’s where everything happens”
- “You need to look at the blueprint of the architecture of your own character”
- “All the answers are inside”
- “The real wisdom is not the wisdom of everything”
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