299: Understanding How the Brain Sees Brands with Lauren Clemett Founder and Owner of Ultimate Business Propellor

At 8 years old Lauren Clemett was told she had ‘word blindness’ and would never be able to read or write properly, yet she went on to become a five time best selling author and Stevie Award Winning Neurobranding expert, having worked within World leading advertising agencies as a brand manager, using her dyslexia disability as her greatest asset – to understand how the brain sees brands.

Entrepreneurial Role Models:

Locals
Oprah
Gary Vaynerchuk
Richard Branson

When business started difficulties overcame:

“Being told that I had word blindness and I would never really understand how to read and write properly and that was word blindness back in the 70s and 80s or now dyslexia”…[Listen for More]

Favourite Books:

The Go-Giver: A Little Story About a Powerful Business Idea Book by Bob Burg
Nudge: Improving Decisions About Health, Wealth and Happiness Book by Cass R Sunstein
Create Or Hate: Successful People Make Things Book by Dan Norris

Favourite Quote:

“Personal branding is your expertise, the thing you do with ease that other people find difficult that’s why it’s called expertise”

Recommended Online Resources:

Google Alerts  – Monitor the Web for interesting new content
Buffer – makes it super easy to share any page you are reading. When you Keep your Buffer topped up they automagically share them for you through the day.

Best Advice to Other Entrepreneurs:

“Find that one thing, find that one thing that you want to be really good at and just go and do that, don’t be distracted”…[Listen for More]

More About Lauren Clemett:

Ultimate Business Propellor

Neil’s Quote at the Beginning:

“Most misunderstandings in the world could be avoided if people would simply take the time to ask, “What else could this mean?” Shannon L. Alder

Other Quotes From the Chat with Lauren Clemett:

• “Figure out what you’re not good at and don’t try to be good at that”
• “Identify really early on what you’re good at that you should be focussing your time on”
• “Some sort of insanity has got to go in there”
• “Understand that failure is part of success”
• “The biggest thing that will stop your success is procrastination”

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