Michael Laps is the co-founder and director of Yoghurt Digital, an Australian-based digital marketing agency. His expertise lies in using qualitative and quantitative research methods to design and execute digital strategies for both SMEs and large commercial firms.
Entrepreneurial Role Models:
Nicole Kush
David Shepherd
When business started difficulties overcame:
“We were kind of putting it all on the line, the people that I started the business with, we all had kind of cushy jobs, we pretty much could have kept doing what we were doing and life would have been fairly good, so we gave all of that up and just decided to take a massive gamble”…[Listen for More]
Favourite Books:
ReWork: Change the Way You Work Forever Book by David Heinemeier Hansson and Jason Fried
The Lean Startup: How Constant Innovation Creates Radically Successful Businesses Book by Eric Ries
Favourite Quote:
“If you’re going through hell, keep going” Winston Churchill
Recommended Online Resources:
Not asked
Best Advice to Other Entrepreneurs:
“Don’t lose hope, if you believe in your product and you believe that you are going to be successful, you will be”…[Listen for More]
More About Michael Laps:
Neil’s Quote at the Beginning:
“Life is filled with unanswered questions, but it is the courage to seek those answers that continues to give meaning to life. You can spend your life wallowing in despair, wondering why you were the one who was led towards the road strewn with pain, or you can be grateful that you are strong enough to survive it.” J.D. Stroube
Other Quotes From the Chat with Michael Laps:
- “Run your own focus groups, give someone 50 bucks, spend a couple of hours with them and just ask them questions and then continuously test and optimise your product and then go to market with it”
- “You always need to remember why you got into it in the first place and I think a lot of people lose track of that And they lose track of what their end goal is”
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