Bret Waters is the CEO and co-founder of Tivix, a San Francisco-based software consulting company specializing in Software Engineering, Digital Innovation, and Agile DevOps. He is also a regular lecturer on business strategy at Stanford University, where he teaches popular courses on design thinking methodology and entrepreneurship.
Entrepreneurial Role Models:
Steve Jobs
When business started difficulties overcame:
“We raised a little bit of outside capital to start the business and then two years in I had to tell the investors that the money was gone and the business model I had pitched them on failed, and that was super super difficult”…[Listen for More]
Favourite Books:
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Book by Ben HorowitzCrossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers Book by Geoffrey A Moore
Favourite Quote:
No business plan survives first contact with customers
Recommended Online Resources:
Best Advice to Other Entrepreneurs:
“Embracing failure and not only finding a way to not fear failure but actually embrace failure and its absolutely key and it’s so hard”…[Listen for More]
More About Bret Waters:
Neil’s Quote at the Beginning:
“Journalists are accused of being lapdogs when they don’t ask the hard questions, but then accused of being rude when they do. Good thing we have tough hides.” Gwen Ifill
Other Quotes From the Chat with Bret Waters:
“Engineers are all about building a solution that they think the world needs and they’re slow to actually ask the world what it needs”
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