Armed with 20+ years of marketing, business development, and management experience (and a rather large, distinguished network of corporate and agency contacts,) Joe Koufman founded AgencySparks in February 2014 to ignite relationships between marketers and vetted, specialist agencies. His unique agency perspective – having worked at a small digital firm, an independent full-service marketing agency, and a massive holding company – is what inspired Joe to help marketers find agencies that are the most proficient in their respective discipline. Before AgencySparks, Joe spent six years at Engauge, an independent marketing agency that was acquired by the Publicis Groupe in late 2013 and merged with Moxie USA. As Senior Vice President of Business Development and Marketing, he landed high-profile clients like Cisco Systems, Newell Rubbermaid, AMC Theatres, Hanesbrands, Food Lion, Supercuts, Turner Broadcasting, and Chick-fil-A.
Entrepreneurial Role Models:
When business started difficulties overcame:
Signing our first couple of agencies was our first challenge and frankly it was easier than I thought it would be, it was a great challenge but what I realised was that there was an untapped demand for what I was doing”…[Listen for More]
Favourite Books:
The Challenger Sale: How To Take Control of the Customer Conversation Book by Brent AdamsonInfluence: The Psychology of Persuasion Book by Robert B., Cialdini PhD
Favourite Quote:
“Far better it is to dare mightier things to win glorious triumphs even though chequered by failure, than to rank with those timid spirits who nor enjoy nor suffer much because they have lived in the grey twilight that knows neither victory nor defeat”
Recommended Online Resources:
Best Advice to Other Entrepreneurs:
“Never stray from the customer, listen to the customer, the customer will tell you what they want, do what they want, give them what they want.”…[Listen for More]
More About Joe Koufman:
Neil’s Quote at the Beginning:
“I believe that young people are looking for answers to the big questions just like everyone else, and that they respect intelligent comment to help guide them through tough times.” Bill Kurtis
Other Quotes From the Chat with Joe Koufman:
- “Do the things that help make your company revenue, and outsource the things that don’t”
- “Great integrity often leads to great reputation”
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