Lisa Rothstein is the award-winning Madison Avenue copywriter and creative director who created the famous “Wait’ll We Get Our Hanes on You” campaign that transformed plain white underwear into fashion. An Amazon bestselling author, cartoonist and speaker, Lisa now works as a marketing and messaging strategist for entrepreneurs and businesses worldwide.
Entrepreneurial Role Models:
When business started difficulties overcame:
“Obviously the hardest part is really getting clients and part of the reason that that’s hard is knowing who really should be your client because a lot of people think I’ll just put up a website and people will find me and obviously most people know that that’s really not true but part of the reason it’s not true is that you’re not being clear on who you’re trying to attract and what you’re trying to do for them”…[Listen for More]
Favourite Books:
The War of Art: Break Through the Blocks and Win Your Inner Creative Battles Book by Steven PressfieldNow Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-free Play Book by Neil A. Fiore
How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life Book by Scott Adams
Favourite Quote:
“The best way out is always through”
Recommended Online Resources:
Canva – Canva makes design simple for everyone Create designs for Web or print blog graphics, presentations, Facebook covers, flyers, posters, invitations and so much more
Pictaculous – Generate a color palette from PNG, JPG or GIF image photo Receive color suggestions, download Photoshop swatches
Best Advice to Other Entrepreneurs:
“Not to wait until you have got everything perfect, to get out there with whatever you’ve got and discover your message along the way, its important to know what it is but you’re not going to know until it’s started”…[Listen for More]
More About Lisa Rothstein:
Creativity to Cash International
Neil’s Quote at the Beginning:
“I’m a curious person. I like to ask questions. Well, why? People would say, it’s never been done. It’s never been done does not mean that it can’t be done.” Kathy Ireland
Other Quotes From the Chat with Lisa Rothstein:
- “I find a lot of entrepreneurs, especially women, have a confidence issue, am I really good enough, is this really worth it, am I really worth it and the more you can have that strong message and that why nailed and especially when you begin to write a little bit of your own copy, you begin to have personal confidence that yes I see what this is about, I see why this is valuable and then you can show up in a more confident way”
- “focus on one thing at a time, that doesn’t mean you only have to do only one thing ever but it does mean you do actually have to be doing it”
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