Dr. Christopher Croner is a Principal with SalesDrive, LLC, a firm that specializes in the selection and deployment of high performing salespeople. Dr. Croner is co-author of the book, Never Hire a Bad Salesperson Again. Dr. Croner developed the proprietary DriveTest® assessment and the Drive Interview for salesperson selection.
Entrepreneurial Role Models:
- Jeff Bezos
- Sir Richard Branson founder of Virgin
- Andrew Carnegie
- John D. Rockefeller
- Thomas Edison
When business started difficulties overcame:
“I think uncertainty is probably the biggest personal challenge that I had starting out. My background, a PhD in clinical psychology… And going from a PhD in clinical psychology and then moving directly into the consulting world working for a firm, that was a little bit different than what a lot of people do… I started right out after just a couple of years working for a firm… Starting my own business, Sales Drive into thousand and five ”…[Listen for More]
Favourite Books:
- The Entrepreneur Roller Coaster: Why Now Is the Time to #Join the Ride Book by Darren Hardy
- Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com Book by Aaron Ross and Marylou Tyler
- Good To Great Why Some Companies Make the Leap…And Others Dont Book by Jim Collins
- Million Dollar Consulting: The Professional’s Guide to Growing a Practice Book by Alan Weiss
- The Automatic Customer: Creating a Subscription Business in Any Industry Book by John Warrillow
Also mentioned:
- How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life Book by Scott Adams
Favourite Quote:
“you become what you think about”
Recommended Online Resources:
- Google Alerts – Monitor the Web for interesting new content. Google Alerts is a content change detection and notification service, offered by the search engine company Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user’s search term.
- Google Scholar is a freely accessible web search engine that indexes the full text or metadata of scholarly literature across an array of publishing formats and disciplines.
- LinkedIn – LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs.
- Time and Date – Current Time World Clock and online and printable Calendars for countries worldwide Find the best time for web meetings Meeting Planner or use the Time and Date Converters Online services and Apps available for iPhone, iPad, and Android
Best Advice to Other Entrepreneurs:
“Monitoring what you think about, and keeping in mind that you become what you think about. But also, after setting a goal rather than focusing too much on the goal… Think about the consistent process that you will use to reach that goal. So coming up with a consistent process, a consistent system… A consistent system that you can use to reach a goal… A consistent process that you can use. And focusing on the process”…[Listen for More]
More About Christopher Croner:
Neil’s Quote at the Beginning:
“There are two rules for success. 1: Never reveal everything you know.” Roger H. Lincoln
Other Quotes From the Chat with Christopher Croner:
- “Broadening the marketing funnel as much as possible”
- “Using my own network… That’s the common way many entrepreneurs start… That’s what I did back in the early 2000s reaching out to my network and sharing with them what I was doing relative to candid assessments at the time…”
- “Some of the secrets to success include keeping in mind… The biggest secret to success is keeping in mind… As Earl Nightingale said in terms of your thoughts… You become what you think about…. People will become what they think about… As they interpret situations day-to-day, they tend to interpret them with similar types of biases. And you interpret the ambiguous situations that happen to you day-to-day in such a way that they become resources for you. When you interpret challenges, they come up as challenges that allow you to become more skilful. I think that is the biggest secret to success… Keeping in mind that as you consider things, the way you think determines what you do, determines the life you have, determines the way you contribute to other people and determines the success that they have. What is that thing you can control? What you think about and that is what you become”
- “Always monitoring the gateway of my mind”
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