Ralf Specht is the author of “Building Corporate Soul”. He developed the Soul System™, a framework that powers culture and success for any business. After two decades with McCann Erickson in various executive roles, he was a founding partner of Spark44, an innovative, industry-first joint venture with Jaguar Land Rover. Under his leadership as CEO, Spark44 grew to a 1,200 people business in 18 countries. His second book “Beyond The Startup” shares the operational innovations that drove Spark44´s growth before it joined forces with Accenture. His driving vision is to make soulless companies a thing of the past.
Entrepreneurial Role Models:
When business started difficulties overcame:
“We actually wanted to build an agency that would be able to reduce all the admin stuff and reporting that you have in these big multi-national environments to a bare minimum and ensure that the majority of the time is spent on what really mattered in terms of developing great communication campaigns and sharing them across the world across all kinds of media”…[Listen for More]
Favourite Books:
The Hidden Agenda: A Proven Way to Win Business and Create a Following Book by Kevin AllenFavourite Quote:
“People need leadership. Things need management. It is dangerous to get it the other way round” Charles Handy
Recommended Online Resources:
Glassdoor Job Search – Search millions of jobs and get the inside scoop on companies with employee reviews, personalized salary tools, and more Hiring Post a job for free
Best Advice to Other Entrepreneurs:
“don’t take yourself too serious. Entrepreneurs need to have a huge commitment to what they are about to be doing. And every now and then you can think that there is nothing else in the world but definitely there is… There is lots outside that. So don’t take yourself too serious, and find a good balance in your private life because you will need that to manage the difficult days and nights that are up there and there will be some ”…[Listen for More]
More About Ralf Specht:
Neil’s Quote at the Beginning:
“You must gain control over your money or the lack of it will forever control you.” Dave Ramsey
Other Quotes From the Chat with Ralf Specht:
- “During our professional careers we make so many mistakes and you learn so much from people that you think are doing it right. But you also learned so much from people that you think are doing it wrong. Because you have got to find your own way…”
- “Integrity is one key to success, being clear about what you want to do and then actually doing it. So, the old walk the talk type of stuff is I think really, really critical because there is only one thing that you can lose very quickly which is the trust of people… And if you have earned the trust you don’t want to lose the trust because once you’ve lost it getting it back is… It’s not impossible but it’s hard, hard work. And very often you could have put yourself in a situation where you don’t lose that trust and have your credibility”
- “it’s really critical to either recognise the needs, the spoken and the unspoken wants of the people that take the decisions because as we talked about earlier decisions are taken by people. And people have needs and agendas and understanding them helps to find the right solution
- “Understanding where someone comes from is so critical in going through life”
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