Farzad Rashidi is the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. He also runs the marketing efforts at Visme, where he helped the company gain over 12 million active users and pass the mile stone of 2M monthly in organic traffic.
Entrepreneurial Role Models:
When business started difficulties overcame:
“…there is always that financial restrictions around. And a matter-of-fact is that we are not playing with investor money so every single penny that we spend on the business as an investment is coming out-of-pocket. So, we had to be extremely careful with our finances. We always try to run our businesses like a business not like a start-up. Because a lot of start-ups live in this fairyland of well money doesn’t matter just get more users…”…[Listen for More]
Favourite Books:
How Not to Be Wrong: The Power of Mathematical Thinking by Jordan EllenbergFavourite Quote:
“Contentment is the enemy of humans”
Recommended Online Resources:
- Search Engine Journal – SEO, Search Marketing News and Tutorials. Search Engine Journal is dedicated to producing the latest search news, the best guides and how tos for the SEO and marketer community
- Ahrefs – SEO Tools & Resources To Grow Your Search Traffic. Audit your website, explore competitors, research keywords backlinks all in one place. Powered by seriously big data, trusted by top SEOs.
- Backlinko – get backlinks that make a difference Backlinko is the place for next level SEO training and link building strategies
Best Advice to Other Entrepreneurs:
“it’s going to be okay… Sometimes it’s easy to get freaked out about things… Knowing that mistakes happen and things don’t always go the way you want them to is part of the journey. And when you look back at it, things will always make sense and it’s not always as bad as it is in your head”…[Listen for More]
More About Farzad Rashidi:
Neil’s Quote at the Beginning:
“Change is the law of life. And those who look only to the past or present are certain to miss the future.” John F. Kennedy
Other Quotes From the Chat with Farzad Rashidi:
- “One thing I would highly, highly recommended, it’s something I started doing actually from early on, was talking with customers. So, I was the salesperson /customer support / customer success / onboarding… I found those critical in understanding in terms of understanding what type of customers like our product the most? What is the type of thing they do with our product? And also, what are some of the questions and bottlenecks that they face as they do? And that sort of helped me understand the use case of our customer”
- “I always have a formula… If I have a high probability of success when it comes to getting a certain task or work done then I have a failure and you consistently take enough risks on a daily, over time you are going to win some and lose some. Mathematically speaking you are going to win more than you lose. And that is how you succeed – you take educated guesses and risks consistently”
- “Contentment is the enemy of humans. Any time you are happy with what you’ve got that is where you are going to stay at… It’s very hard to stay hungry and hustle if you are content with what you have”
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