20 years ago, Joseph Wilkins founded ProCreative marketing agency and has produced ad campaigns for clients including Google, Linkedin and McDonalds. With two decades experience, hundreds of millions of views and over $50 MILLION in tracked sales, Joseph shares his 8 step process to help other businesses drive online sales.
Entrepreneurial Role Models:
- Steve Jobs Co-founder of Apple
- Jack Welch
- Companies that have grown from innovation
- Self-made entrepreneurs
- Anyone who is a creator
When business started difficulties overcame:
“I’ve seen myself as an entrepreneur ever since I was a teenager… I always wanted to figure out ways to make money. That was always something that I was interested in. So, I started businesses where I would walk the local village people’s dogs. Then I realised oh I could actually make more money if I hired my friends and made a commission. And at one point I had a network of all of my mates that would go and walk these dogs and I made a little cut on each one. So, I was always kind of on the hustle….
I think the scariest part of going from a 9-to-5 to a completely on my own and divide don’t make things happen I have no lifeboat… Was just jumping from my very first corporate job which is I mentioned was a graphic designer and then I kind of moved into doing some video… Into how do I actually pay the bills without my salary?”…[Listen for More]
Favourite Books:
Ogilvy on Advertising Book by David OgilvyFavourite Quote:
“Good artists copy, great artists steal.” Pablo Picasso
Recommended Online Resources:
Harmon Brothers University – Learn To Create Ads That Sell using the methods Harmon Brothers uses to create conversion videos that entertain, delight—but most importantly—sell
Best Advice to Other Entrepreneurs:
“Get off your rear end and do it… You have got to outcomes… You can get off and go and do it and it will be outrageously successful or it can fail. And in both cases, you are going to learn… If you genuinely have a great business idea or even a good business idea with great marketing and great confidence you can take a good idea and you can make it great but you will never know if you don’t just go for it.”…[Listen for More]
More About Joseph Wilkins:
Neil’s Quote at the Beginning:
Other Quotes From the Chat with Joseph Wilkins:
- “Looking around the curve and seeing what’s ahead. But I think there is also some things as far as growing as an agency, as an individual, making mistakes is definitely part of the journey and part of what makes you better by learning by them”
- “Nothing sells better than the truth”
- “Somethings never change: the fundamental human needs, desire, wants. Those things don’t change. How we respond to them, how we consume that has changed”
- “You don’t just sit down in a vacuum and come up with great ideas. You are influenced by the world around you; you are influenced by the world that you are consuming whether that is online or in reality. So being constantly looking for ways to steal other people’s ideas not plagiarise them but take them and go and use them and make them your own”
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