Jared Mitchell is the co-founder of SkinCarebyAlana – which is one of the largest online retailers of organic and all natural skin care products. He started the company with his wife and is responsible for over 30 million dollars in product sales. Jared is also the eCommerce consultant for NPDigital and founder of BeefySites, which is focused on helping e-commerce founders scale up their businesses.
Entrepreneurial Role Models:
When business started difficulties overcame:
“First of all, I had no money… Everything we own is bootstrapped. The second thing… When I started selling products online there was no online shopping carts available so I had to learn how to build a website and create product detail pages when they didn’t exist yet. And how to sell by selling over the phone up until the point where shopping carts were available which really didn’t come until 2 to 3 years after that”…[Listen for More]
Favourite Books:
Building a Storybrand: Clarify Your Message So Customers Will Listen Book by Donald MillerFavourite Quote:
“To be successful, you must be willing to do the things today others won’t do in order to have the things tomorrow others won’t have.” Les Brown
Recommended Online Resources:
- Neil Patel
- Ezra Firestone
- YouTube, LLC is an American video-sharing website headquartered in San Bruno, California. Three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google’s subsidiaries.
Best Advice to Other Entrepreneurs:
“In the US the stat that I heard is 75 percent of all new businesses that are attempted fail. I think there is a good reason for that. I think number one people give up way too early. It’s about blood sweat and tears. There is going to be times when you are going out of business. You not only feel that you are, your numbers not only say it but you are. And you are in charge of your own destiny… If you are actually going to do it right starts from day one, make sure that your product is amazing. Do the right research… I rather see somebody wait and keep it as a side hustle for three or six months before rushing into something that is going to fail”…[Listen for More]
More About Jared Mitchell:
Neil’s Quote at the Beginning:
“You don’t get paid for the hour. You get paid for the value you bring to the hour.” Jim Rohn
Other Quotes From the Chat with Jared Mitchell:
- “We bootstrapped our own brands so there is only so much money we had to spend on branding, logos, packaging and colour schemes, typography, things like that. But knowing what I know now about owning a brand. When we started our skincare brand, I just would have spent more time money and energy just really blowing people out of the water with our brand presentation right from the gate as opposed to doing mom-and-pop thing where you slowly get better over time”
- “The secret to success with e-commerce, I think any business… For me if you are able to find a very hungry niched segmented audience really take the time to understand them as an entire person and then not only figure out an amazing product to deliver to them but an overall amazing experience where you so fulfil their needs, they are selling you to their friends … That is the key to success”
- “Every business that I have built that has scaled quickly is because I was willing to sit on my but or stand-up I guess in front of the computer and figure it out if it hadn’t been done yet”
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