Delia Passi is the founder and CEO of WomenCertified Inc., the home of the Women’s Choice Award®. The award allows consumers to identify brands and health care facilities that meet the needs and expectations of female customers. It was named by Inc. Magazine as one of the fastest growing companies for three consecutive years.
Entrepreneurial Role Models:
Delia’s father
When business started difficulties overcame:
“I never used family money, I didn’t even think about it, there was never any. Everything had to be on my own. I didn’t want to ever put anybody at risk even though I knew I’d succeed I still felt I couldn’t put anybody or anybody’s money at risk at the time. I was younger and I was experimenting in entrepreneurialism. It was always funding and basically how do you keep yourself going while you build a business”…[Listen for More]
Favourite Books:
Traction: Get a Grip on Your Business Book by Gino WickmanFavourite Quote:
“the best way to predict the future is to create it”
Recommended Online Resources:
- Small Business Administration – support America’s small businesses. The SBA connects entrepreneurs with lenders and funding to help them plan, start and grow their business
- Entrepreneur Magazine is a source for everything small business. Get the latest small business information
- Inc Magazine get advice, tools, and services that help your small business grow
Best Advice to Other Entrepreneurs:
“have your vision, be very clear with your vision. Back it into how you are going to get there. Make sure that you have enough financing to get to where you need to go… You have got to be prepared for the unseen”…[Listen for More]
More About Delia Passi:
Neil’s Quote at the Beginning:
“Be a first rate version of yourself, not a second rate version of someone else.” Judy Garland
Other Quotes From the Chat with Delia Passi:
- “If they can do it, we can do it”
- “I would have got a skills assessment on myself and recognised pretty early that I am the visionary, I am the spokesperson but I am not the operational person… There is always a number two that helps the vision become a reality and that is the operations, very critical… You have got to know your strengths and where you are lacking is where you need to make sure you invest in the right person”
- “I have a third eye, we all do. Think of it in the centre of your forehead, it’s your third eye, it is your vision it is this ability to have this extraordinary insight into what your world could be. And when you have a vision for your future you need you must have clearly defined… vision in full colour, in detail, everything from what your business strategy is to what your stationery is going to look like to how customers are going to respond to your product to how you are going to handle every single piece of business. You need to see it like a movie, so clearly every detail that there is nothing left of the imagination. Everything is clearly defined. And then you have that vision and you keep that vision clear in your brain so every day is another steppingstone toward that vision ”
- “I always thought of my business is me and my idea and I realised that I was hitting my head against the wall because it’s far from that. It is us, we, it’s we”
- “it’s much harder to fix it than it is to get it right”
- “I don’t like to leave a lot to chance. And so, for me I want to have a lot more control of my success, not just hope it happens. I know every day I get up knowing I have to feed the bear; I need to fuel the success and I need to make it happen. So, I am not going to wait around waiting for it to come knocking on my door”
- “Listen to how other people have succeeded they can save you a lot of hardship”
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