Sean Folkson is the founder and CEO of Nightfood, a line of sleep-friendly ice cream formulated by leading sleep and nutrition experts to satisfy nighttime cravings in a better, healthier, sleep-focused way. Sean is an industry outsider challenging the status quo in the food and beverage industry.
Entrepreneurial Role Models:
Non specific
When business started difficulties overcame:
“I think that there is a lot of fear that people can have and talk themselves into thinking that they need to be good at something before they start. They need to be in experts, they need to know the answers. And I think the most important thing really is just be willing to learn, be willing to make mistakes, be willing to maybe even look dumb or ignorant. Just do what you need to do to get the answers and to get where you need to go… Being an outsider and not having any knowledge and just having to seek out resources, having to convince people that I was worth their time and then getting good at asking questions. There was a tremendous knowledge void. And I’ve been in so many different businesses and so many different industries and in each one I started from zero”…[Listen for More]
Favourite Books:
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Book by W Chan Kim and Renee MauborgneFavourite Quote:
“Nobody Goes There Anymore, It’s Too Crowded” Yogi Berra
Recommended Online Resources:
LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs.
Best Advice to Other Entrepreneurs:
“just do it. Get out there, get started, recalibrate. But get out there with a vision and an end in mind. If and when you really believe then you will be able to persevere… I think that finding that conviction, finding something inspires that conviction and then just getting out there and getting started I think that’s the combination for most people. At least this is the advice I would give anybody one-on-one”…[Listen for More]
More About Sean Folkson:
Neil’s Quote at the Beginning:
“No one has ever made a difference by being like everyone else.” The Greatest Showman
Other Quotes From the Chat with Sean Folkson:
- “I take such a little bit from so many different people that I do pay attention to. I don’t know that I would consider any individual to be a role model. I think that we all have flaws and we all have strengths and so it’s more of an amalgam, a little mash up of a little bit of this and a little bit of that is probably more how I look at things”
- “We would have gone little more aggressively the messaging on the product…”
- “It’s just showing up with an idea in mind or vision and just getting started. Because most people just don’t get started and then a lot of people quit. I think when you believe in the end and the vision, I think for me personally that keeps me going”
- “If you create a brand and create a product that is unique and better in a unique and meaningful sort of way to the consumer it almost creates this unfair advantage for you and it allows you to operate in essence without direct competition. And whenever I do something now, I really always look for do we have an unfair advantage or at least a competitive advantage when we are going to be doing this thing? And if not, it makes me second guess whether we should be doing it at all”
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