Alex Williams is the founder and CEO of Holistic Hyperbarics. Having spent her professional life focused on health and wellness, Alex brings a unique combination of medical skills, equity activism, philanthropic values, and exceptional customer service to Holistic Hyperbarics. A Bay Area native, her career began when she launched her first business as a certified at-home healthcare aid, using her specialized training in surgical recovery and Kinesio taping to serve and support a diverse range of clients. Inspired to heighten her expertise and abilities to provide effective patient outcomes, Alex pursued concurrent work as an EMT. Treating under-served patients ignited Alex’s passion and commitment to providing exemplary care in an industry that lacks personalized attention to a patient’s well-being, highlighting Black and Brown bodies at rest. Understanding that time, care, and curated space for people to relax can expedite rehabilitation, Alex prides herself in turning a once-exclusive procedure into an affordable, accessible treatment option for the general public. Paying equal attention to the power of emotional and physical support that facilitates and accelerates healing, Alex offers clients the proven medical benefits of hyperbaric oxygen therapy in a relaxing spa-like setting.
Entrepreneurial Role Models:
Alex’s Grandparents
When business started difficulties overcame:
“I think it was multifaceted… I was excited but I didn’t know enough so I bought every book I knew on hyperbaric oxygen therapy. And so that was a big thing was the knowledge gap. I was a voracious reader, I would work during the day and read at night. And a big one also is capital. Capital was always a problem. It’s a problem for me right now. I want to expand and we are about to start a new investment round for expansion. So, capital has always been a problem. Things are always more expensive than you think they are”…[Listen for More]
Favourite Books:
- Octavia E. Butler Books
- Barack Obama Books
- No BS Direct Marketing Books Book by Dan S. Kennedy
- No B.S. Guide to Direct Response Social Media Marketing Book by Dan S. Kennedy and Kim Walsh Phillips
Favourite Quote:
- “if you make your bed hard you are going to have to lay in it”
Also mentioned:
- “If You Do What is Easy Your Life Will Be Hard. But if You Do What is Hard Your Life Will Be Easy.” Les Brown
Recommended Online Resources:
- Jane App – Practice Management Software for Health & Wellness Practitioners. Jane is an online platform for health and wellness practitioners that makes it simple to book, chart, schedule, bill and get paid
- Monday.com – Team Management Platform to Manage Any Work & Any team. Monday.com is an intuitive team management platform for effective teamwork. Teams use monday.com to plan, organize and track their work in one visual, collaborative space
- Food
Best Advice to Other Entrepreneurs:
“you need to believe in what you are doing and have that belief be beyond anything that you want. You have to be so hungry for what you want that you are willing to not eat for days to focus on this thing. If you are so hellbent on making this business happen and this is what you dream about, this is what you talk about, this is what you make lists about in your phone, do it. Go with your gut and do it and don’t let anyone tell you that it’s not going to work. You need to find that for yourself … So go after it”…[Listen for More]
More About Alex Williams:
Neil’s Quote at the Beginning:
“It’s the possibility of having a dream come true that makes life interesting.” Paulo Coelho, The Alchemist
Other Quotes From the Chat with Alex Williams:
- “this is my first business that I ever did, there is just so much I didn’t know going into this. So much I didn’t know about the market, what people wanted. I think I would of course been worlds better off knowing what I know now. But everything that we did is important and I learned from so many things”
- “persistence has been really huge for me. When someone says something that I don’t know what they say I am home and I studying that thing. And knowledge has been everything for me. So, persistence has been a huge one”
- “going with your gut is of course huge”
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