As CEO of BOAZ Enterprises, LaTonya J Pegues, known as The Unconscious Bias Trainer, brings a wealth of experience and non-traditional solutions to BOAZ Enterprises clientele. After working in the aerospace and telecommunications industries in a variety of positions; including satellite and mission systems engineer, low temperature physics researcher, & communications/ PR expert. She founded & started BOAZ Enterprises a training, consulting, and communications firm in the year 2000. Under her leadership, BOAZ Enterprises has provided services for clients in Africa, Asia, Europe, and throughout North America.
Entrepreneurial Role Models:
When business started difficulties overcame:
“this is a really interesting question because I really didn’t start the business it just happened for me. So, folks were coming to me telling me what they needed. And I am like ‘oh boy’. and my friends said ‘you’d better start a company’. And I am like okay. So, it wasn’t like I am like ‘what problem am I trying to solve? Where is the niche in the market?’ It was nothing like that it was just simply there we go opportunity. So, the opportunity was there and it happened”…[Listen for More]
Favourite Books:
Millionaire Moves: Seven Proven Principles of Entrepreneurship Book by William F. Pickard Ph.D.Favourite Quote:
“If you keep on thinking what you always thought you are going to keep getting what you always got”
Recommended Online Resources:
- Gallup – Analytics & Advice About Everything That Matters. Unlock the full potential of your people and organization Gallup help leaders improve their employee and customer strategies through analytics, advice and learning
- The Pew Charitable Trusts – PEW are driven by the power of knowledge to solve today’s most challenging problems. Pew applies a rigorous, analytical approach to improve public policy, inform the public, and invigorate civic life.
Best Advice to Other Entrepreneurs:
“think like a star. Not rockstar but think like a star. Get off of this planet and go up past the moon and just think like a star. Your thoughts and your ideas, just get not out of the box, get off the planet… As far as your ability to just soar and to think different. Think differently, be in a place where you can change your perspective. And sometimes Neil just being in different locations… when we can or even just online”…[Listen for More]
More About LaTonya J Pegues:
Neil’s Quote at the Beginning:
“If you don’t have a competitive advantage, don’t compete.” Jack Welch
Other Quotes From the Chat with LaTonya J Pegues:
- “I would have sought out and made relationships with decision-makers. People who make decisions not just because they work at this recognisable brand. No, I want to know the decision-maker because if I’m with the person who is not got the decision-making ability, they are wasting my time… You know I am interacting with people when I am growing my business… So, when I am in a growth mode, I am looking for people who can make decisions and that can green light my projects”
- “have the right attitude because your attitude can affect your altitude. And I would say to have people around you who you are not threatened by and they are not threatened by you, and that you can hear the truth from them and they can hear the truth from you. So, if you’ve got the right attitude… And don’t get me wrong sometimes things happen when you’re not in a good mood. But I am just talking about overall attitude of wanting to change, being open, being flexible, being able to hear difficult things ”
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