Mike Rhodes is the CEO and founder of AgencySavvy and WebSavvy, and co-author of the world’s best-selling book on Google Ads ‘The Ultimate Guide to Google Ads’. Since 2006, Mike and his team have been running campaigns for brands around the globe, and it’s now one of Australia’s largest independent Google agencies.
Entrepreneurial Role Models:
Mike’s great great grandfather, Fred and great grandfather
When business started difficulties overcame:
“the self-doubt of can I do this and what happens if it goes wrong. Luckily it wasn’t until many years later that I heard it put this way with somebody saying if you run your own business, you are basically taking full financial responsibility for you and your family for evermore. Because very quickly you kind of become unemployable, you have no CV to speak of, no resume, you have done your own thing and after a certain amount of time you get to a point where no one is going to give you a job so this is it, you have got to make this work. So, there is some doubt and some fear that comes up around that”…[Listen for More]
Favourite Books:
- Rich Dad’s Cashflow Quadrant: Rich Dad’s Guide to Financial Freedom Book by Robert T Kiyosaki
- The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It Book by Michael E. Gerber
Favourite Quote:
“Anyone Who Lives Within Their Means Suffers From Lack Of Imagination” Oscar Wilde
Recommended Online Resources:
Occam’s Razor by Avinash Kaushik – Digital Marketing and Analytics Blog. Solutions to your real-world challenges unpacks future-looking opportunities and highlights frameworks to inspire you to think smart, move fast.
Best Advice to Other Entrepreneurs:
“it ain’t going to work out the way you think it will but do it anyway. There is nothing better than…I guess I am a control freak… But being in control of your own destiny of being able to take a holiday when you want to, when you want to go to the school sports day… I can’t imagine anything worse than saying hey boss can I have the afternoon off to go and watch my kids in school sports and being told no you can’t with got this really important thing that needs to get done and you can’t take leave. That would suck more than anything I can think of. So do it, just do it, take the leap. Yes, surround yourself with smart people, keep perspective, keep getting curious, and learning more things – that never stops. know that you are going to fall on your arse a number of times and make a ton of mistakes – that’s just part of the fun. But don’t let that stop you from doing it, please.”…[Listen for More]
More About Mike Rhodes:
Neil’s Quote at the Beginning:
“All we can do is the best we can do.” David Axelrod
Other Quotes From the Chat with Mike Rhodes:
- “I have people who I consider mentors who I have never met who would be very surprised if I called them a mentor. But I might have listened to or read their stuff for 15, 20, or 25 years. I read a lot, I read incessantly and I am very curious, just innately curious, I love to know how things work. When I get on a particular tram track, I want to know everything about that particular topic so I will just devour everything that I can”
- “I do believe that we are where we are, in life, in business, whatever. And there’s no point looking back and wishing things were different, of if only and shoulds and woulds and could haves because it isn’t and it’s not going to help. I prefer to well this is where we are at now what next. I am always looking forward”
- “being willing to be wrong a lot, being willing to change your mind”
- “Strong opinions loosely held… So, you have the courage of your convictions but when you are presented with information, data that shows you that you are wrong you are willing to change your mind, you are not hanging onto that point of view even when you know deep down it is wrong”
Leave a Reply