Dan Greenberg is the CEO & Founder of Sharethrough, the largest independent native advertising platform that powers in-feed native ads for publishers like Forbes, Time and CBS and enables marketers like Coca Cola and P&G to programmatically distribute branded content at scale.
Entrepreneurial Role Models:
When business started difficulties overcame:
“the difficult decision at the beginning was I have got this amazing academic research path that I am on in a graduate program and we have got Sharethrough a tiger by the tail that’s working and we have got the beginnings of a real business here with an advertising model , revenue flowing in the business. And so, I had to make a hard decision ”…[Listen for More]
Favourite Books:
- The Four Steps to the Epiphany: Successful Strategies for Products that Win Book by Steve Blank
- On Writing: A Memoir of the Craft: Twentieth Anniversary Edition with Contributions from Joe Hill and Owen King Book by Stephen King
Favourite Quote:
“So It Goes” Kurt Vonnegut, Slaughterhouse-Five
Recommended Online Resources:
- TechCrunch is an American online publisher of technology industry news founded in 2005 by Archimedes Ventures whose partners were Michael Arrington and Keith Teare. It reports on the business of tech, tech news, analysis of emerging trends in tech, and profiling of new tech businesses and products.
- Techmeme – The essential tech news of the moment. Technology’s news site of record Not for dummies
- Lambda School – Online Web Dev & Data Science Courses. The online coding school that invests in you. Launch your new web dev or data science career from anywhere in just 6 months and pay nothing until you re hired.
- Udemy is an online learning and teaching marketplace with over 100,000 courses and 24 million students. Learn programming, marketing, data science and more
- Trends by the Hustle. Your next business idea, delivered weekly. They track emerging industries and trends before they explode, and then show you how to capitalize
Best Advice to Other Entrepreneurs:
“1) marry the problem not the solution. Spend your time validating the problem, spend your time learning the problem, spend your time with customers about the problem not your solution and the solution will come out of that. 2) work with people who share your values and that you can trust in the long run. The rest won’t work without that”…[Listen for More]
More About Dan Greenberg:
Neil’s Quote at the Beginning:
“She remembered who she was and the game changed.” Lalah Deliah
Other Quotes From the Chat with Dan Greenberg:
- “knowing what I know now cut things quicker when you realise the writings is on the wall so to speak. But be patient when you have conviction about something and you want to give it time”
- “always be learning, always optimise your cycles for learning as opposed to execution… As a group you fare better if you are optimised for speed of learning over speed of execution”
- “being intentional and deliberate with your goals around learning I think is really critical”
- “reading is an undervalued skill. Writing I think is an undervalued skill as well”
- “a lot of entrepreneurs as they are starting out get married to the solution not the problem. And when that solution turns out to not work, they are lost. When that solution turns out to not work because they are married to that solution, they can’t just get rid of it, like that is their baby and they are married to that specific app or specific feature or that specific approach to this business problem. So, my advice is always get married to the problem not the solution. Go and learn the edges of the problem, go and validate the problem. Find a problem market fit before you even find a product market fit. Go and talk to customers and really become the world’s leading expert on that problem. And if you can become one of the world’s experts in the problem statement and the shape of that problem and the nuances of that problem you will build a team around you and you will build customers around you that will help you iterate towards the solution”
- “just look forward, accept the best, understand the best. But so it goes. That’s the best, let’s for look for it”
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