Dr. James Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer-packaged goods brands, and has helped more than 75 CPG brands. James is the author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve, the #1 Best-seller in Business Consulting on Amazon.
Entrepreneurial Role Models:
- Dorie Clark
- Daniel Lubetzky founder of KIND Snacks
When business started difficulties overcame:
“I will ignore the cash flow issue. But I would say the biggest psychological difficulty was pushing through the utter indifference if not occasional hostility from people as I started to go and build my consulting practice on my own after spending time as a consulting executive in a firm. I’d essentially done the whole rise up the rank’s thing already. And I threw that privilege and status out into the trash can. And so, swallowing that humble pie was probably the biggest battle on a daily basis. The nice thing is that I was prepared for it, I knew it was coming”…[Listen for More]
Favourite Books:
The Five Dysfunctions of a Team: A Leadership Fable Book by Patrick M. LencioniFavourite Quote:
“If you tell the truth, you don’t have to remember anything.” Mark Twain
Recommended Online Resources:
Clubhouse is a new type of social network based on voice—where people around the world come together to talk, listen and learn from each other in real-time.
Best Advice to Other Entrepreneurs:
“as you launch don’t think like you are NASA. What I mean by that is that the rocket is finished. NASA it is otherwise people are going to die… 99-point nine percent thinking at NASA is prelaunch and I think it’s a really bad way to be as a business entrepreneur… You need to have a vision of what you want to accomplish but who the audience is, what the offerings are what the pricing are all those should be open to change based on what the market is telling”…[Listen for More]
More About James Richardson:
Neil’s Quote at the Beginning:
“I hated every minute of training, but I said, ‘Don’t quit. Suffer now and live the rest of your life as a champion.” Muhammad Ali
Other Quotes From the Chat with James Richardson:
- “had I started immediately researching my client audience I could have written the book faster because I would have learned faster”
- “when you are starting out and there’s nothing coming in anyone sounds awfully attractive as a marketing strategy except that it’s an utter disaster”
- “the ability to engage in constructive self-criticism, being aware of your behavioural patterns, positive and negative, being able to postpone intuitive decision-making until you’ve looked at data so you are only focusing that on the areas of ambiguity where the data isn’t helping anymore”
- “persistence in the face of literally open hostility”
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