For almost a decade, Annie Annie Passanisi Ruggles has harnessed her Hulk-like disdain for hard-sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses. She’s guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative conversations and transactions.
Entrepreneurial Role Models:
- Annie’s Parents
- Kathleen (Keller) Passanisi
- Karyn Buxman
- Lois Creamer
When business started difficulties overcame:
“I could not find my Lane or my zone of genius for the life of me. I think I was following too many trends or trying to fit into the new box of coaching… For many, many months or years probably at the beginning of my journey I did a lot of shape shifting and bouncing around and dabbling in things which is great. Being a mad scientist with your brand is important, it’s how you get things right. But I think it was just so challenging for me at the beginning to go wait how my going to help people and who am I going to help and how I going to do that and what are the processes and how I supposed to show up. I just did so much wibble wobbling at the beginning”…[Listen for More]
Favourite Books:
To Sell is Human: The Surprising Truth About Moving Others Book by Daniel H. PinkFavourite Quote:
“it’s better to be a asshole than a chicken shit” Sheldon Patinkin
Recommended Online Resources:
- Public Library for Audiobooks and ebooks
- Blinkist lets you read the key lessons from 3000 nonfiction books in 15 min or fewer
Best Advice to Other Entrepreneurs:
“you are not a non-profit unless you are a non-profit. If you overly sacrifice yourself through ask avoidance, through loocey goocey the boundaries… through over delivering as a negative. I don’t mean over delivering in a way that we all aspire to with customer service. I mean really over delivering and not demanding what you earn, what you deserve, what you are entitled to, what you are worth then you are going to allow other people to slow the rate of your business for their own gain and you will keep yourself small. Do not do that. If you are an entrepreneur you are a business, show up like a business, treat yourself like a business, respect yourself like a business”…[Listen for More]
More About Annie Passanisi Ruggles:
Neil’s Quote at the Beginning:
“The difference between successful people and very successful people is that very successful people say ‘no’ to almost everything.” Warren Buffett
Other Quotes From the Chat with Annie Passanisi Ruggles:
- “you don’t have to go into a corporate job, you don’t have to go into a corporate path, you have skills that you can use on your own two feet”
- “marketing and selling are not synonymous, they are not the same thing, they are a relay where you have to pass the baton. The marketing team in your brain if it is just you has to turn things over to the sales team in your brain eventually. Because otherwise you can get stuck in beautiful shiny marketing for years until you run out of”
- “consistency, tenacity and self-awareness; in that you have to be consistent… You can’t just shape something off the mountaintop wants and expect everyone to glom see you. Consistency, consistency, consistency and the idea of how quickly you can spring back and how you can protect yourself after you get those rejections, those knows, after you lose those opportunities, after you have a challenging customer service situation, when business hits a snag, it’s all about how you bounce back from that. But the more consistent you are it does make it even easier to get back and find your footing”
- “attunement, buoyancy and clarity… And focusing on those three things has made all the difference. Attunement is keying into what your prospects are thinking… Buoyancy… How quickly you bounce back. And clarity which is the knowledge and perception to understand what is happening deep in the bowels of your business”
Leave a Reply