187: You Won’t Be Able to Fulfil Your Why If You’re Doing the Wrong What with Steve Olsher

Steve Olsher is known as the world’s foremost reinvention expert. Famous for helping individuals and corporations become exceptionally clear on their WHAT – that is, the ONE thing they were created to do – his practical, no-holds-barred approach to life and business propels his clients towards achieving massive profitability while also cultivating a life of purpose, conviction, and contribution.

Entrepreneurial Role Models:

Steve’s grandfather

When business started difficulties overcame:

“I can’t really say I was ever not an entrepreneur, even when I was very young. It was really just a matter of honing in on what it is I’m really good at, that takes a while, there’s so many different aspects of what takes place in business that it takes you a long time before you become clear of what you’re really best at”…[Listen for More]

Favourite Books:

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business Book by Jay Conrad Levinson
Also mentioned:
What Is Your WHAT?: Discover The One Amazing Thing You Were Born To Do Book by Steve Olsher

Favourite Quote:

“The critic has to educate the public, and the artist has to educate the critic” – Oscar Wilde

Recommended Online Resources:

Google
Business data sites

Best Advice to Other Entrepreneurs:

“Just know that the odds of your being successful is only as good as the commitment you make to making that business a success, because most of the time, entrepreneurs expect things to happen way before they do and they give up before they get to the point of being able to benefit from what it is that they were compelled to do. Most entrepreneurs give up much too soon, so stay the course”…[Listen for More]

More About Steve Olsher:

Steve Olsher

Neil’s Quote at the Beginning:

“Everywhere, authority and tradition have to justify themselves in the face of questions.” Gustav Heinemann

Other Quotes From the Chat with Steve Olsher:

• “At the end of it all, you make the most money doing it on your own and you can have the most control”
• “Either you can do it for someone else or you can do it for yourself”
• “You won’t be able to fulfil your why if you’re doing the wrong what”
• “I don’t think you can ever ever do enough due diligence”
• “Sometimes you have to trust that you’re put in front of someone for a reason”
• “Success is a by-product of being clear on how you define it”
• “From my perspective it is super important to get feedback, and a lot of people try to do things without getting feedback from those who have experience and can help them figure out whether what they’re talking about actually makes sense. I’m not against the idea of keepings close to the vest because some ideas you don’t want to share until it’s time, but I do think you should find a circle of folks that you can bounce ideas off that at will at the very least give you some insight into what you can do differently. But on top of that I thank there is a lot to be said for testing what you do before you actually do it”

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