Steven Macdonald is co-founder of Reize Energy Drink, a successful startup from Australia. Reize is disrupting the energy drink market with its unique product, and direct to consumer sales channel. After already making waves in Australia and New Zealand, Reize will soon be shipping globally.
Entrepreneurial Role Models:
Richard Branson
Gary Vaynerchuk
When business started difficulties overcame:
“Pre starting the business, the decision to start was an easy one. I loved energy drinks, so did my business partner, we knew we could make them better. I think the biggest hurdle for me was deciding to leave my corporate job, the decision to take a big step into the unknown was tough, that was a big decision”…[Listen for More]
Favourite Books:
Like a Virgin: Secrets They Won’t Teach You at Business School Book by Richard BransonFavourite Quote:
“Avoiding danger is no safer in the long run than outright exposure. Life is either a daring adventure or nothing” – Helen Keller
Recommended Online Resources:
Zapier – makes it easy to automate tasks between web apps.
Best Advice to Other Entrepreneurs:
“Don’t be afraid of failing. In my opinion the only real failure is being too scared to have a go”…[Listen for More]
More About Steven Macdonald:
Neil’s Quote at the Beginning:
Nina Garcia “You can find a mentor; you have to ask questions, you have to show interest in what the other person is doing. You have to have curiosity – I think that people appreciate that, and will want to help you.”
Other Quotes From the Chat with Steven Macdonald:
- “I’m whatever I need to be to get the job done”
- “As long as I’m doing something different or learning something new every day I’m happy”
- “Testing the market for your produce, that’s a tip that I can’t emphasise enough”
- “Expect that it’s going to consume your life for a longer period of time than you would have otherwise thought”
- “You never know what’s going to work and what’s not, but if you persist, you’ll eventually find what works”
- “Some time ago we started to establish personal relationships with our customers. Initially this started out with a personalised video from us for every new customer, thanking them for their purchase, asking for any feedback. The customers absolutely loved this and it was really transformational for our business”
- “I think the best way to become really good at anything is to do it. If you want to become good at presenting then present as often as possible, and if you’re nervous then you won’t be after a while because it’s just normal to you. If you don’t think you’re a great salesman then get out there and sell the product you’re selling, sell yourself, sell the company, and eventually you’ll become a good salesman”
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