Marty McDonald is the Co-Founder and CEO at Bad Rhino Inc., a full-service social media marketing agency based in West Chester, Pa. Since 2002, Marty has consulted with small businesses and startups to help them succeed online.
Bad Rhino is a full-service social media marketing and digital agency that was founded in 2011. Today, services clients locally, nationally, and globally. One of the reasons that Bad Rhino has grown to be so successful so quickly is due to their ability to develop truly unique and highly customized strategies that create incredible exposure for their clients’ businesses.
Their full-service approach means they not only create these amazing strategies and plans, but they also implement them and manage them day to day, including delivering messages to their customers.
Bad Rhino won top Social Media agency award in 2016, 2017 and 2018 by the research firm Clutch. Bad Rhino has clients in specialty food, craft beer, restaurants, golf, Real Estate, staffing, Technology, fitness, nonprofit, Fortune 500, and major league baseball players as well as several other small businesses categories.
Entrepreneurial Role Models:
- Marty’s Uncles and Dad
Also mentioned:
When business started difficulties overcame:
“Part ego and part confidence. So, the ego parties just having the guts to go out and do something and be like ‘yeah I’m going to do this and I am going to do this today and am going to get this done. Then you are curling up in a ball two weeks later because you didn’t anticipate that.’ Whatever that was you just didn’t anticipate it. But then you realise all right I’m okay and you get up and you do it again and then two weeks later you are caught up in a ball going I suck; this is the worst. So, part of it is your ego going I can do this and I am good enough, smart enough et cetera. Then you have the other side of it where the difficulty is in your mind and you don’t really realise that at first. And it took me a long time and a lot of pain and a lot of stuff to get through all of that ”…[Listen for More]
Favourite Books:
- A Long Strange Trip: The Inside History of the Grateful Dead Book by Dennis McNally
Also mentioned:
- Think and Grow Rich Book by Napoleon Hill
Favourite Quote:
“There are no secrets to success. It is the result of preparation, hard work, learning from failure.” Colin Powell
Recommended Online Resources:
Answer The Public: that free visual keyword research & content ideas tool. Find out what questions and queries your consumers have by getting a free report of what they’re searching for in Google
Best Advice to Other Entrepreneurs:
“Make sure you have the right capital upfront, make sure you have the right people. But the best advice that I would absolutely give is make sure that you know your market so when you launch something you know there is going to be people there to actually purchase your product or service. And make sure that you get the answers and get the information beforehand. Before you start running through and think I had the best idea in the world. Get that information, now the market and then sell that market based on what they are telling you and what they need”…[Listen for More]
More About Marty McDonald:
Neil’s Quote at the Beginning:
“Success represents the 1% of your work which results from the 99% that is called failure.” Soichiro Honda
Other Quotes From the Chat with Marty McDonald:
- “I think the biggest thing in business that I wish I knew more about at the beginning is having capital to build your business and how important it is at the early stage. You don’t need a ton of it but having a little bit extra is huge. We totally bootstrapped Bad Rhino when we started…”
- “I think the success part is how you define it. Some people are extremely, extremely money motivated and that’s perfectly fine. And other people are like I want to do something that leaves cultural impact or art impact or leaves a legacy in some way shape or form that might not be money motivated. There are so many different ways you can go about it. I think it’s something that everybody needs to take a look at”
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