Curt Mercadante is the founder of Merc Enterprises and he is a branding expert, speaker and business strategist who helps businesses increase authority brand exposure to the right clients so they can make more money. For more than 25 years, Curt has counseled small business, entrepreneurs, as well as some of the largest corporations and associations in the country. He’s built three profitable businesses, including a 7-figure Public Relations and Advertising agency. Curt is also a Gallup-Certified Strengths Trainer, host of the Freedom Mindset Radio podcast, and author of the bestselling book, “Five Pillars of the Freedom Lifestyle.” Curt has spoken, trained, and coached around the world, and his wife, Julie, and four children reside in Charleston, SC.
Entrepreneurial Role Models:
Curt’s Dad
When business started difficulties overcame:
“I had always wanted to be an entrepreneur growing up with my dad. And my brother was in advertising and he became an entrepreneur and so I had those examples for me… I did everything I could to work and learn, real learning do not just book learning… And I was in my twenties and people were like how are you going to start a business you have never been VP or president of anything? I guess the biggest challenge was just tuning them out”…[Listen for More]
Favourite Books:
Tao Te Ching Book by Lao TzuFavourite Quote:
“money is an echo of value. Money is thunder to value’s lightning ” Bob Burg. Click the following link to listen to the Bob Burg podcast episode on The Entrepreneur Way
Recommended Online Resources:
- Podcasts
- London Real – be inspired by over 500 in depth guests and Academy courses to transform your life and future
- The Tim Ferriss Show
Best Advice to Other Entrepreneurs:
“create, create, create, create, create… Some people sit there and they are paralysed and say I want to speak, I want to get more speaking gigs, I want to get more speaking gigs, what do I do, what do I do, what do I do? Speak. Go speak anywhere and everywhere that you can, videotape it and then speak some more… Start doing, start creating. And you get into that flow and you create… Do what you can. You sit in the corner sucking your thumb it’s on you. But if you decide to get up and start creating something new, creating something that people want, that way you become more in control of your destiny than just becoming a victim of society or external expectations or politics or pandemic or terrorist attack or whatever the hells going on in the world”…[Listen for More]
More About Curt Mercadante:
Neil’s Quote at the Beginning:
“Just remember, you can’t climb the ladder of success with your hands in your pockets.” Arnold Schwarzenegger
Other Quotes From the Chat with Curt Mercadante:
- “’if I only have two breaths in my body, I am going to use those two breaths to create something’… So, if you are 30, if you are 60, if you are anywhere in between it’s not too late, you really have no excuse except for your own limiting beliefs”
- “realising that I don’t know everything… It’s that fine line of knowing when to take advice and knowing when to realise that that person doesn’t know what they are talking about. And early on coming out of college… I knew everything. So, I didn’t listen to those mentors that I should have listened to”
- “having a clearly defined vision of where you want to go. A lot of people bounce around like a pinball from objective to objective and then they hit a wall and wonder what’s tying this altogether. Have that clear vision of where you want to go and then reverse engineer it. Don’t plan to it…”
- “a lot of us just start throwing stuff against the wall and see what sticks. That’s okay for a while, you can live by the seat of your pants. But when you have that clear vision and you reverse engineer it you are better able to find out what the unessential is. To plan your outcomes, to say no to things that don’t move you toward that vision which I think in many times is more key and more important to success than saying yes to things…”
- “Flowing like water. Knowing when to yield is important as well. Knowing when to step back and having that greater perspective of your problems”
- “in a true free market, which maybe we have maybe we don’t and may never see again, it’s value for value, its impact for impact. I provide you value Neil and you provide me value in exchange ”
- “go on a low information diet when it comes to media but go on a high information diet when it comes to things that actually help you grow… Do those things that are going to make you grow whether it’s online or off-line”
- “don’t let the tools and tactics guide you. It’s tempting, it’s easy to do. Timeless business principles are timeless principles, get that foundation right”
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