Tony Guarnaccia has grown over 10,000 small businesses and a dozen Fortune 500 companies, including ADP, Ford, and AutoNation and became the Google Partner of the Year. Later, Tony returned to his entrepreneurship roots to bring the strategy, tactics and resources normally reserved for large enterprises to small businesses.
Entrepreneurial Role Models:
When business started difficulties overcame:
“the reality is when you are in business it’s a rollercoaster and you’re always going to be facing difficulties not just when you start but it’s a constant battle, even now I am dealing with difficulties. But when you get out of the gate, I think a lot of it is getting your first customers and getting your feet on the ground. I did a lot of networking to get out there. I also had a very good network from the corporate world so I was able to leverage that”…[Listen for More]
Favourite Books:
Good to Great: Why Some Companies Make the Leap…And Others Don’t Books by Jim CollinsFavourite Quote:
“slow down to speed up”
Recommended Online Resources:
- Google LLC – is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware.
- YouTube, LLC is an American video-sharing website headquartered in San Bruno, California. Three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google’s subsidiaries.
- Facebook Groups – A Facebook Group is a place for group communication and for people to share their common interests and express their opinion.
Best Advice to Other Entrepreneurs:
“I noticed there is just six factors that drive growth in business and so that’s why I created a framework called the results loop. In so it looks at the six factors that drive success regardless of the industry, the size of the company, whether they want scale or to grow and just hit the next level. And those six factors are number one looking at your markets that you are serving; number two looking at the products or services or offerings you are serving them; number three looking at the value- so many times businesses skip over their value and their value proposition; followed by growing the number of buyers to size those buyers and then driving loyalty which means getting them to buy again and again and again. And getting them to refer you to others.”…[Listen for More]
More About Tony Guarnaccia:
- Results Trained
- Small Steps Grow Profits
Neil’s Quote at the Beginning:
“Success doesn’t necessarily come from breakthrough innovation but from flawless execution. A great strategy alone won’t win a game or a battle; the win comes from basic blocking and tackling.” Naveen Jain
Other Quotes From the Chat with Tony Guarnaccia:
- “one of the things I’ve always learned is always to have a mentor and have someone you mentor. And so, I always surround myself with people that I can learn from and then I can ultimately teach… By teaching people, I learn my own material so much better. So, one of the biggest breakthroughs I learned was not just to have a role models but to be a role model and that really has made all the difference”
- “I read incessantly, I read about a book a week and take a ton of trainings”
- “find someone who has already done what you’ve done and has had success there. Do what they do and you will have the likelihood of same kind of success… Find someone who has already done it and just working with them and getting mentored from them is definitely a big shortcut. Don’t reinvent the wheel, find someone who’s done it already”
- “you have to break things down or in other words take small steps… To take small steps you have to first identify what steps you have to take, how to take them and then actually take them. Most people get stuck and do number two, they want to learn how. How do I do SEO? How do I do Facebook? How do I do podcasts? Without first you have to what? Which in the business world is strategic planning? People spend more time planning their vacation and their wedding and their birthdays than they do their business. And so that’s the part that’s missing. And then ultimately the last one taking action… And so those three have to align and when you do that you can really take on any challenge in life or in business”
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