After two decades in the watch industry, Sholom Chazanow aka Chaz realized a need for a new type of quality, precision watch; he set out to design handcrafted, unique, limited, Swiss timepieces. Together with his wife, Esti, he established LIV Swiss Watches as a bold new boutique, direct-to-consumer brand, built on real people-to-people connections.
Entrepreneurial Role Models:
- Elon Musk
- Brian Chesky Co-founder of Airbnb
When business started difficulties overcame:
“I think the biggest thing was really defining who the brand was and why someone should buy our products. I think coming up that definition was clearly going to be the most important thing for us selling products. Why do we exist? And defining why we exist. And why someone should take their hard earned money and take up real estate on their wrist from my product”…[Listen for More]
Favourite Books:
Win Bigly: Persuasion in a World Where Facts Don’t Matter Book by Scott AdamsFavourite Quote:
“don’t sweat the small stuff”
Recommended Online Resources:
- Podcasts
- Klaviyo is an email marketing platform created for online businesses — featuring powerful email and SMS marketing automation
Also mentioned:
- Masters of Scale, an original podcast hosted by Reid Hoffman. In this original podcast, Reid Hoffman explores how great companies scale up from zero to a gazillion, testing his theories with legendary leaders Masters of Scale is the first American media program to commit to gender balance for guests
Best Advice to Other Entrepreneurs:
“talk to the people that wear or use your products. It’s very important to talk to them to understand who they are. So, from on a personal level not just about your product understand who they are, what makes them tick, what keeps them going, why they enjoy wearing your products? And the greatest thing you can ever get from somebody who wears your product or is using your services to tell you what you are doing wrong”…[Listen for More]
More About Sholom Chazanow:
Neil’s Quote at the Beginning:
“We were all born with a certain degree of power. The key to success is discovering this innate power and using it daily to deal with whatever challenges come our way.” Les Brown
Other Quotes From the Chat with Sholom Chazanow:
- “there is so many little things I would have changed… It’s important for people since they can’t touch and feel the product that they have to be able to visualise it in a certain manner. And I think photography and content we probably should have spent a little bit more time emphasising on that. I would say content is king obviously and it’s really important to spend a lot of time creating the content that people are going to see”
- “drive is really, really important”
- “when problems arise, and they will arise not on a daily basis but on an hourly basis depending on how big your business is you really have to just focus on the big picture. And I think a lot of people they start dealing with the small stuff and they lose focus on the big picture and that just makes the problem worse. So definitely don’t sweat the small stuff, keep the drive up, get up every morning. You have got to be positive, always be positive”
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