Michael Greenberg is the founder of Gentleman Of Technology LLC, a B2B venture creation and growth consulting firm specializing in technology-enabled operations. GOT grows B2B SaaS and professional service businesses, as well as providing personal advisory services for serial entrepreneurs. He launched his first independent venture, Call For Content, in January of 2017. Call For Content utilizes automation technology within podcast production to produce multimedia campaigns for B2B content marketing campaigns at a fraction of the cost compared to the traditional creative process. This empowers business leaders to build authority, trust and a following which proves key to any marketing strategy in today’s competitive content climate.
Entrepreneurial Role Models:
- Family, Uncles and Grandfather
- Warren Buffett
Also mentioned:
When business started difficulties overcame:
“it was a podcast network. We had two bad business partners. We had a bad partnership agreement and I thought one of my partners knew a lot of people but it turned out they didn’t so we had no sales. I ended up losing about $5000 and learning a lot about picking who you work with. After that when I got started with call for content the biggest mistake that I made in beginning was not charging enough”…[Listen for More]
Favourite Books:
- Ender’s Game: Book 1 of the Ender Saga Book by Orson Scott Card
Also mentioned:
- Principles: Life and Work Book by Ray Dalio
Favourite Quote:
“The time to buy is when there’s blood in the streets.” Baron Rothschild
Recommended Online Resources:
- The Knowledge Project Podcast with Shane Parrish helps you master the best of what other people have already figured out
- Grow and Convert: The Conversion-Focused Content Marketing Agency. They provide in depth articles and training on using content marketing for customer acquisiton, and done for you content marketing services
- Clickup – Their mission is to make the world more productive. To do this, they have built one app to replace them all Tasks, Docs, Goals, and Chat
Best Advice to Other Entrepreneurs:
“jump. I learned to swim because I got thrown in the pool with my backpack on. And you have got to swim you are going to drown in that scenario. The same thing applies for entrepreneurship but you don’t need to leave your job. Be a lazy entrepreneur, hire somebody to do most of the work on your new business. And just self-fund it out of the little budget every year until it’s where you want it to be in then take it over and grow it”…[Listen for More]
More About Michael Greenberg:
Neil’s Quote at the Beginning:
“Man needs his difficulties because they are necessary to enjoy success.” A. P. J. Abdul Kalam
Other Quotes From the Chat with Michael Greenberg:
- “People will pay you more if they think you are older. Ageism is very real.”
- “If I just focus on one thing every day that matters and if I check off that one thing every day, I will make more progress than if I have a million to dos”
- “I always think of success as a simple formula of work plus time plus luck. But really I think it’s something to the effect of work times time to the power of luck”
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