Simone Sauter is a PR + Publicity Coach and bestselling author. She helps coaches to get more clients by being featured in the media so that they can rise above the noise online, become a go-to expert, skyrocket their income and make a bigger impact.
Entrepreneurial Role Models:
Simone’s Mum
When business started difficulties overcame:
“before I started my business, I gave myself six months to learn everything that I needed to learn. But what I found very difficult was to find out what to focus on. So, before I started doing my own PR, I did everything else. I did Facebook, I did Instagram, I did Twitter, I went to networking events, I took part in summits, I built webinars, I built numerous freebies and I tried to do everything and that’s why nothing really worked because I didn’t focus on something”…[Listen for More]
Favourite Books:
The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level Books by Gay HendricksFavourite Quote:
“just be yourself”
Recommended Online Resources:
Answer The Public: that free visual keyword research & content ideas tool. Find out what questions and queries your consumers have by getting a free report of what they’re searching for in Google
Best Advice to Other Entrepreneurs:
“just be yourself, don’t look at your competitors. If you look, look for inspiration, don’t copy someone. Don’t compare yourself basically. You can look at what other people do but if that does not feel aligned with what you do find your own groove, find your own way of doing business. And also, be brave enough to sell something that no one else is selling yet. Because obviously you have to do your marketing but don’t be one of the others be yourself and if you are yourself you are unique, your brand is unique because no one is you”…[Listen for More]
More About Simone Sauter:
Neil’s Quote at the Beginning:
“The real secret of success is enthusiasm.” Walter Chrysler
Other Quotes From the Chat with Simone Sauter:
- “I would start out with PR because with PR you reach lots of people and you build your credibility that you need and the trust with your ideal audience. And then from there I would start with a business and then if you have the financials then as a second step if you want you can invest in ads”
- “in the beginning when you start a business it can be very frustrating if you put yourself out there and you don’t get response. But if you keep doing this you will get response”
- “for me when I look back whenever I improve my mindset my business improved when I grew my mindset my business grew”
- “everybody tells you; you have to start with the inner work and then the outer world will follow”
- “it’s all about upper-level your mindset and it’s all about we stop ourselves sometimes because we think it’s too good to be true”
- “I am a huge mindset fan”
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