Amanda Ross is the owner of SparkLab – a creative agency with a focus on product development, planning and branding. She works with female entrepreneurs and small biz owners to strategically design their product and online brand to connect with their audience and grow their piggy bank.
Entrepreneurial Role Models:
When business started difficulties overcame:
“I think for me and still today the hardest thing for me, and I think a lot of people… so this is what happens I think a lot of people when you start your own business you get really excited about doing the fun stuff. Marketing is fun, building a website is fun, creating your logo is fun. And that is not actually growing your business. Right that’s important stuff… But when you are starting out you need to be making money. I would say the number one thing that I wish I knew, I wish that I was better at was prospecting”…[Listen for More]
Favourite Books:
- The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd Book by Allan Dib
- Selling the Invisible: A Field Guide to Modern Marketing Book by Harry Beckwith
Favourite Quote:
“Angelus:
Take all that away, and what’s left?
Buffy:
Me.” Buffy the Vampire Slayer, Season 2
Recommended Online Resources:
- VocalBird: Record and share audio messagesScreencastify – Screen Video Recorder
- Live Plan – Creating a professional, investor ready business plan has never been easier
Also mentioned:
- Otter Voice Meeting Notes. Otter is where conversations live. Generate rich notes for meetings, interviews, lectures, and other important voice conversations with Otter, your AI-powered assistant. Record, live transcribe, share
- Camtasia makes it simple to record and create professional-looking videos on Windows and Mac.
Best Advice to Other Entrepreneurs:
“have a big goal. I think having big goals forces you to get really really clear on what you do, how you do it and who you do it for. It targets your energy and messaging… And big scary goals are good … So I think having big goals that really scare you is really good”…[Listen for More]
More About Amanda Ross:
Neil’s Quote at the Beginning:
“The secret of success is learning how to use pain and pleasure instead of having pain and pleasure use you. If you do that, you’re in control of your life. If you don’t, life controls you.” Tony Robbins
Other Quotes From the Chat with Amanda Ross:
- “I a lot of people say this, just do it. Just do it. But the reality is that’s true just start”
- “I’m going to go back to prospecting. I really think that’s a big deal… Some of the secrets are definitely prospecting and consistency. Consistency is huge. It doesn’t matter if you are really shity are doing something that if you are doing something constantly and people are seeing your face all of the time that’s who they are going to think of”
- “it’s easy think I need a million dollars to create a business that you don’t you just need some creativity and some consistency. And to wow them to make them think of you. To be that person that is top of mind”
- “you are the brand”
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