Laura Higgins, founder of Lala Social Club and My Marketing Playbook is an online marketing expert for small business. Based in Australia, Laura is a recognised marketing trainer with an engaged community of over 20,000 small business owners. Laura’s online marketing know-how spans across many industries – finance, hospitality, beauty, construction, you name it.
Entrepreneurial Role Models:
When business started difficulties overcame:
“the big one for me is I didn’t really have any agency experience. As I said before I started my business, I was working for a coffee roaster… I kind of started my business by the seat of my pants, I was figuring it out as I went… I am quite fine with that; I’ve always been kind of okay with figuring it out as I go. But I think the big difficulty for me was because I didn’t have that understanding of really the business side of how these things work, like how much to charge, like how to deal with clients, how to get new clients, evidently, I struggled with the sales side of things. So, I found that was a big difficulty for me I really had to work on okay home I going to understand this business side”…[Listen for More]
Favourite Books:
Building a StoryBrand: Clarify Your Message So Customers Will Listen Book by Donald MillerFavourite Quote:
“Done is better than perfect”
Recommended Online Resources:
- Online Marketing Made Easy with Amy Porterfield. How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast.
- The Enneagram Personality Test – This free Enneagram personality test will show you which of the 9 personality types suits you best See how you score for all 9 Enneagram types, and understand where you fit in the Enneagram personality system
- Canva – Create beautiful designs with your team Use Canva’s drag and drop feature and layouts to design, share and print business cards, logos, presentations and more
- Later – Read the Latest Instagram Marketing Articles from the Later Blog Filled with Instagram Marketing Strategy, Tips, Tools, Ideas, Case Studies and Guides
Best Advice to Other Entrepreneurs:
“don’t take yourself too seriously and don’t forget to have fun along the way. The world needs more joy and authenticity so every time you bring that to your customers, every time you inject personality into your brand online or into your business, into your internal comms you are adding value. And I think it’s really necessary for us as people in business to be adding value to our customers, to our team, to our colleagues as well. So yeah having fun, keeping things real and don’t be afraid to inject personality into your business as well”…[Listen for More]
More About Laura Higgins:
Neil’s Quote at the Beginning:
“A strong, positive self-image is the best possible preparation for success.” Joyce Brothers
Other Quotes From the Chat with Laura Higgins:
- “I think people will pay more than what you are charging and I think knowing what I know now there is always more money. I think having a scarcity mindset where you don’t want to let a client go or say no to a project even if you know it’s not right for you because you were worried about what happens if you can’t get any more work. I think that would have helped me if I had of known hey it’s not worth your time to do things that aren’t good fit for you. That would have definitely helped me shortcut the learning curve.”
- “If you can communicate you can problems solve, you can deal with conflict, you can sell more. I think it’s like the backbone of good business is clear communication. So that’s a skill I’m investing way more in now because I think it’s more important than ever”
- “I think knowing your customer is a big part of success if you can now their unique problem, there unique pain points and what they value then you can create services, products, you can create really helpful solutions”
- “we as business owners, we as businesses aren’t the hero, customer is the hero. So, we are just here is the guide”
- “we are here to serve our customer but we also need to be aware pain points and the problems of our customer so that we can provide a really clear great solution and actually communicate that solution in a way that’s really clear”
- “action is better than waiting for the perfect time. It’s better to have momentum, it’s better to make mistakes on the go than sit and wait and hope that you never make a mistake. And if you do wait until your perfect you might not make mistakes but you properly won’t make a start”
Leave a Reply