Jim is best known internationally as ‘The Newsletter Guru’ and creator of No Hassle Newsletters, the ultimate ‘done-for-you’ newsletter. Jim Palmer is a marketing and business building expert and in demand coach. He is the founder of the Dream Business Academy and Dream Business Coaching and Mastermind Program.
Entrepreneurial Role Models:
When business started difficulties overcame:
“Probably cash flow was the biggest one. And when I started it was a slow start, because I had four kids, hungry mouths, I actually got a part time job. I got up at 4am every morning and went to work until 10am, then came home and worked my business and then would have a little bit of time with my kids if I wasn’t out at networking events, then went to bed early and went out and did it again. I did that for a year so I was bringing in money whilst I was out prospecting and knocking on doors and get my first business going.”…[Listen for More]
Favourite Books:
No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses Book by Dan S. KennedyFavourite Quote:
“If at first you don’t succeed, try doing what your coach told you the first time”
Recommended Online Resources:
Online calendars & Online schedulers
YouTube : Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
Best Advice to Other Entrepreneurs:
“Create celebrity expertise for yourself. Market yourself aggressively every single day and don’t worry about what other people think of you”…[Listen for More]
More About Jim Palmer:
Neil’s Quote at the Beginning:
Pete Seeger “Historically, I believe I was correct in refusing to answer their questions.”
Other Quotes From the Chat with Jim Palmer:
- “Stop waiting for things to get easier”
- “Far too many people give up too soon”
- “You’ll earn more for who you are than for what you do”
- “The person who is going to make the most money is the one who has done the right branding and positioning for themselves”
- “The most effective mastermind groups have an appointed leader”
- “A newsletter is one of the best relationship tools there is”
- “Most businesses don’t put enough money into retention, they just go for acquisition, and the biggest cost for any business is the cost of acquiring a customer”
- “Direct response marketing is a lot more effective than general brand building”
- “Research is going to save you a lot of money in the end because you won’t waste time or money looking for clients who won’t pay you”
- “If you’re doing work that you can hire someone to do for $5 or $10 an hour then that’s what you’re worth”
- “Do something every day that’s going to plant a seed for future revenue”
- “You have to grind it out through the lean years before any business catches hold and starts building momentum”
- “All businesses want higher profits that come from more sales, which come from stronger relationships. A newsletter is one of the best relationship tools there is, and it keeps you top of mind. Business owners too often think when they get a new customer oh great we got another new customer, well really all you have is an initial transaction. It takes a lot of work to take that relationship and actually nurture it to become a very profitable long term relationship that will do more business with you, buy more of your products and services and refer more. A newsletter is one of the best ways to do that, because every month as well as being top of mind, because you’re staying in touch with them, you can share some of your other services by way of your success stories and things like that”
Leave a Reply