Judy Weintraub is an accomplished entrepreneur, business executive, attorney and bestselling author. She runs SkillBites, providing book writing and publishing services designed to help authors get their books written and published easily and quickly. Judy also runs Weintraub Legal Services, providing dispute resolution services and corporate law services.
Entrepreneurial Role Models:
When business started difficulties overcame:
“biggest challenge was definitely marketing. I am an attorney and you don’t learn anything about marketing in law school. And I certainly didn’t learn anything about marketing when I was in my law firm or then I was in-house counsel. Nobody had taught me anything about marketing and I didn’t need to know anything about marketing. Whereas when I first went out as a lawyer when I left the company that I was working for I had a lot of contacts and so I had clients almost instantly. For the book business it was very, very different. Getting the word out about my business was something that I struggled with initially and it is still taking me time to learn the marketing ropes”…[Listen for More]
Favourite Books:
- Fix This Next: Make the Vital Change That Will Level Up Your Business Book by Mike Michalowicz
- Traction: Get a Grip on Your Business Book by Gino Wickman
Also mentioned:
- Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Book by Mike Michalowicz
Favourite Quote:
“People don’t care how much you know until they know how much you care” Theodore Roosevelt
Recommended Online Resources:
Zoho – Run your entire business with Zoho s suite of online productivity tools and SaaS applications. Over 50 million users trust us worldwide
Best Advice to Other Entrepreneurs:
“if you are just thinking about becoming an entrepreneur then talked to a lot of people, both entrepreneurs outside of your field as well as entrepreneurs in your field. Find out what they went through, what their recommendations are and determine whether it’s true it the right journey for you. Not everybody has the personality or the desire for taking risks that is required to be an entrepreneur. So if you listen to what people went through and you realise that you are not the type of person who wants to take those risks who wants the rollercoaster ride then you are going to save yourself a lot of anxiety and frustration and probably money by going in a different direction”…[Listen for More]
More About Judy Weintraub:
Neil’s Quote at the Beginning:
“The key to success is to keep growing in all areas of life – mental, emotional, spiritual, as well as physical.” Julius Erving
Other Quotes From the Chat with Judy Weintraub:
- “I think if I had a different business coach that would have helped a lot… If I had done more market research to begin with then I would have realised that the selling of the books was not going to have the same return on investment as helping people to write their books”
- “I made a lot of mistakes looking back. I can see that I probably could have saved at least three years had I not made some of those early mistakes”
- “knowing people that can help you is a key secret to success. Reading books, keeping up with what’s out there, new strategies, what’s working for people I think that’s the key for success, having the focus on what you are doing. Identifying the main thing you want to focus on and trying to have your blinders on to prevent the shiny object syndrome where you see something and you start doing it and then you see something else and you stop the first thing and you go to the second thing. There’s lots of different things that you need to do when you are in business, keeping track of your metrics where you want to go and how you are going to get there and when you are going to get there, putting together that strategic plan and trying to stay focused on it, look at your metrics so you know when you are off track and what you have to do to get back on track. Having good processes so you have consistency and reliably high-quality results for your clients. A lot of different factors that going to success but those are some of the key ones for me”
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