After a 15 year public teaching career, she jumped feet first into her journey as a business owner, and within just a few years, she had built a multi-six figure business. A sought after expert in the world of content marketing and strategy, Shannon is known globally as the creator of the Content Personality™ Wheel. In 2016 Shannon founded The Confident Expert™ Program, where she champions and rallies coaches and consultants, teaching them how to market their businesses from a place of intuition, integrity, and JOY–and make a shit-ton of money in the process.
Entrepreneurial Role Models:
When business started difficulties overcame:
“I just didn’t know. I did not know anything about being an entrepreneur. I had grown up in a family that that worked all basically the government jobs; policeman, some medical professionals, government type social security administration, teachers. And it was really like the wild, wild West for me when I left teaching. It was like that moment when you are like what the hell of a done. I had that moment many times. And so, one of the first things that I had to overcome is actually saying I don’t know what I doing ”…[Listen for More]
Favourite Books:
Essentialism: The Disciplined Pursuit of Less Book by Greg MckeownFavourite Quote:
“do the work and detach from the outcome ”
Recommended Online Resources:
- Acuity Online Appointment Scheduling – Online appointment scheduling software. Clients schedule appointments, pay, and complete intake forms online 24/7
- Facebook, Inc. is an American online social media and social networking service company based in Menlo Park, California. Its website was launched on February 4, 2004, by Mark Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.
Best Advice to Other Entrepreneurs:
“go with your gut…. And it seems simple, and it is on one level but on the other level you have got to go with your gut. And when you don’t know what you don’t know yet a mentor, get an adviser. Higher coach or a consultant, get some help from somebody that’s done it before you. And still go with your gut, so use your intuition and the help of someone and you truly become unstoppable and you can accomplish anything that you put your mind to”…[Listen for More]
More About M. Shannon Hernandez:
Neil’s Quote at the Beginning:
“Success depends upon previous preparation, and without such preparation there is sure to be failure.” Confucius
Other Quotes From the Chat with M. Shannon Hernandez:
- “I should have qualified people better. You don’t know what you don’t know… It took some rough patches of getting what we thought were perfect clients and then they were nightmares. They were nightmares we were probably not serving them well and they got agitated. Like it happens, we are dealing with human beings with emotions and I get it. But the more specific we got in our qualifications in the end”
- “I don’t think there are any secret… There are no secrets. How are you successful? You have an idea of where you are going. You have a mentor or coach or a consultant or an adviser, somebody that has done this before that can help you and you can cry on their shoulder when you need to. You have tenacity and you are kind to people. These are the things that are success.”
- “I don’t try to keep up with change. To me that sounds exhausting.”
- “They got up and I said to myself today you are going to have a good day and you are going to have a good day because we are only going to focus on the things that I can’t control. I can control how much sleep I get; I can control if I go running in the morning, I can control how long I’m going to spend on email. I can control many things. I can control these things. And I think that is actually huge for people to understand. If you are trying to keep up with change it’s exhausting, I don’t know who could ever do that actually. But if you can focus on what you can control your energy is managed really well. And when you have good energy management you can deal with changes that come your way”
- “I firmly believe if you learn how to ask really good questions people will respond and you will learn a lot from their answers”
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