Sarah Petty is the New York times Best-Selling Author of Worth Every Penny: Build a Business that Thrills Your Customers and Still Charge What You’re Worth, a two-time Two Comma Award winner and mom of 3 teenagers. After beginning her corporate career at Coca-Cola Enterprises and a top regional advertising agency, she used her marketing chops to start one of one of America’s most profitable photography studios. Now her passion lies with coaching professional portrait photographers on how to get top-dollar clients so they never have to get a 9-5 job and leave their families again. Sarah built her multi-million dollar empire around the value of putting #familyfirst as she balanced two businesses, speaking gigs and an active crew of very-involved kids. She’s been featured in Entrepreneur, Fox Business, USA Today and the Wall Street Journal and is an internationally-known speaker.
Entrepreneurial Role Models:
When business started difficulties overcame:
“I would say I was broke and broken. So, I had no money to invest, we did have credit which is a great opportunity, it’s a great option to use, other people’s money and use financing that way to grow a business. But I hadn’t really been taught about how to do that so I really just try to bootstrap and use the money that came in to be able to invest. I traded, I was scrappy, trying to figure out how to get the education I needed. And I was broken because I didn’t have a system, I didn’t have processes and it kills me looking back. Why do we think, this is why businesses fail, why do we just think we could just figure it out on our own when it’s just not that easy?”…[Listen for More]
Favourite Books:
- Seth Godin Books
- Permission Marketing: Turning Strangers Into Friends And Friends Into Customers Book by Seth Godin
- Purple Cow: Transform Your Business by Being Remarkable Book by Seth Godin
- Brian Tracy Books
- The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Book by Chet Holmes
- Sales Books
- You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life Book by Jen Sincero
- Atomic Habits: The life-changing million copy bestseller Book by James Clear
Also mentioned
- Willpower Doesn’t Work: Discover the Hidden Keys to Success Book by Benjamin Hardy. Click the following link to listen to the Benjamin Hardy podcast episode on The Entrepreneur Way
Favourite Quote:
“To Whom Much is Given, Much Will Be Required” The Bible, Luke 12:48
Recommended Online Resources:
- Voxer – Walkie Talkie App for Team Communication. Voxer is a Walkie Talkie messaging app for your smartphone with live voice like a PTT walkie talkie , text, photo and location sharing Download Voxer for iPhone, Android, or use Voxer for web
- Searchie… the ultimate search engine for YOUR video or audio content. For the longest time, video/audio content creators have been overwhelmed when it comes to finding that clip that they really needed to find. It is about time that problem is solved! We learned long ago not to go searching because it was too hard. Ever try to go back to your family home movies to find something? Yea, we gave up trying that! But Searchie (searchie.io) is a new way of transcribing your videos and then giving your viewers a way to search that content to get answers.
- Rev – Transcribe Audio to Text. Online audio transcription and video caption services For business, legal, academic and personal needs Transcribe audio to text, create captions and subtitles for videos with fewer hassles and better results
- Dropbox – Bring your photos, docs, and videos anywhere and keep your files safe
- Google Docs – Create a new document and edit it with others at the same time — from your computer, phone or tablet Free with a Google account
Also mentioned:
- Seth Godin’s Blog on marketing, tribes and respect
Best Advice to Other Entrepreneurs:
“do hard things it expands your capacity… That’s how we get better by doing something hard and after you’ve done it a few times it’s not so hard and then you can go and do the next thing. And so I’m always trying to do hard things and of course I pushing my students to do hard things and I pushing my teenagers to do hard things as well”…[Listen for More]
More About Sarah Petty:
Neil’s Quote at the Beginning:
“You’ve got to work hard for your success and you’ve got to have a steady presence. That’s the secret.” Kid Rock
Other Quotes From the Chat with Sarah Petty:
- “I think something that I have done well but I even would have done more of is just investing in myself”
- “we are where we are because of who we are”
- “I always trying to grow who I and if somebody else has the answers all the skills that I need I need to going get them because just sitting there by ourselves with being who we are we have a capacity and I’m just about go and find the person doing it and go and invest”
- “getting uncomfortable, having a good mentor, having a good plan. I do think people don’t talk enough about the numbers… Do the numbers and then paint the picture around it.”
- “If you are in business you need to learn how to sell whether you want to not”
- “we can all do one percent better today than we did yesterday”
- “I don’t have that one favourite book I am just always buying books and gifting books. I think books they just make me so happy, I am a book junkie”
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