1669: Success Is What We Attract by Becoming an Attractive Person with Siddharth Rajsekar Founder and Owner of Freedom Business Model

Siddharth Rajsekar Siddharth Rajsekar, AKA Sidz, is a musician turned digital geek. For the last seven years, Sidz has been running a digital agency that has represented clients like Robert Kiyosaki, Jack Canfield, Tony Robbins and many more. He’s the creator of the Freedom Business Model and is on a mission to create a million digital leaders. He currently nurtures one of India’s largest tribe of coaches and experts who are building their own digital ecosystems.

Entrepreneurial Role Models:

• Sidz’s Grandpa
• Sir Richard Branson
• Sam Ovens

When business started difficulties overcame:

“the difficulties I went through was the whole customer acquisition part of the business. So, I was just starting off the agency and we were not very sure on how to get clients and customers. So that was that phase where I had to go through my own journey of learning in terms of marketing, outreach and also presenting. Because I was just a geeky guy at the backend doing all the setting out systems along with my business partner who was managing the teams. So, the first phase was the outreach and how we could attract the right customers”…[Listen for More]

Favourite Books:

Thou Shall Prosper: Ten Commandments for Making Money Book by Rabbi Daniel Lapin

Favourite Quote:

“To have more than you’ve got, become more than you are.” JimRohn

Recommended Online Resources:

Answer The Public: that free visual keyword research & content ideas tool. Find out what questions and queries your consumers have by getting a free report of what they’re searching for in Google

Best Advice to Other Entrepreneurs:

“work hard on your mindset and aim for mastery in your skill sets. Because when the mindset and the skill set are strong the tools enhance it to such a larger extent. So strong mindset is being really focused on the goal, having a clear vision, knowing what is your mission. The skill set is being hands-on in every aspect of your game… So, when the mindsets and the skill sets are strong then when you are given the tools you will be able to accelerate the growth to an unimaginable level because you’ll have that independence and self-reliance to grow your business”…[Listen for More]

More About Siddharth Rajsekar:

Freedom Business Model

Neil’s Quote at the Beginning:

“Success is not the absence of failure; it’s the persistence through failure.” Aisha Tyler

Other Quotes From the Chat with Siddharth Rajsekar:

• “core of his business was to make it a win-win win situation, to help his customers win, to help his partners win, and then he also wins. That philosophy of business comes from grandpa”
• “In this particular space it is to be a full stack brain…I wish I was a full stack brain when I got started. So, a full stack brain is having knowledge in multiple facets of the same niche or the topic. So, in this space at least 5 or 6 different pillars. We have the content pillar, we have the traffic pillar, the lead generation pillar, the sales pillar, the tribe building pillar and the pillar of systems- implementation and automation. These are all the different pillars of the entire digital coaching process”
• “If I had to go back and I had to do something different is this is to spend time in learning in all the spokes of the wheel of that particular business and to be a full stack brain. And then deciding where I want to spend my time on”
• “Number one is having clarity on the goal because if you do not know where you want to go you might as well go anywhere. And anywhere is not a destination. So, I have a goal card on which I specifically know, how much money do I want to make on a monthly basis and that’s a financial goal. And there can be other goals as well, health, relationships and other aspects as well . The first success principal is to be clear on what you really want. The second principal is to eliminate those things that can distract you from moving towards that goal because the books that we read and the people that we associate with they actually influence the way that we think and that either changes or helps us move forward or away from the trajectory towards that particular goal”
• “it is removing those distractions that are moving towards that goal”
• “when I realised that my life was not really moving forward. All the fingers were pointing back at me. I had to redefine myself”
• “success is not something that we pursue, it is not a destination, it is what we attract by becoming an attractive person”

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