Sriranjini Latha is a multifamily investor in the San Francisco Bay Area who has been investing in multifamily since 2014. She brings her experience as a data scientist and researcher to the finding, analyzing and acquisition of commercial multifamily.
Entrepreneurial Role Models:
When business started difficulties overcame:
“for me going from a job to an entrepreneur the biggest difficulty was a mindset shift. I think I knew going in that it was going to be different but I didn’t know how much work I had to do around becoming an entrepreneur. For example, I was a very private introverted person when I had a job the only people I really had to talk to where the people I worked with so it didn’t really encourage me to get out of my comfort zone. But the moment I became an entrepreneur I had to now be the face of my business and I couldn’t hide any more”…[Listen for More]
Favourite Books:
Atomic Habits: The life-changing million copy bestseller Book by James ClearFavourite Quote:
“people think they lack motivation when what they really lack is clarity” James Clear
Recommended Online Resources:
- Upwork – You can find The Perfect Freelancers For Your Projects! It’s easy and affordable with secure Payments and will help you to increased your productivity
- Cc: My Admin focuses on professionals who find themselves unable to grow their business further due to time spent on administrative needs as opposed to their goals and revenue generating tasks. Businesses big or small are finding outsourcing their administrative, bookkeeping and marketing tasks provides premium service for a fraction of the price. Cc: My Admin offers Virtual Assistants based on only the hours of work completed, with no minimum hourly requirements. As your business ebbs and flows, so will your need for a VA.
Best Advice to Other Entrepreneurs:
“my best business advice is really to ask questions. Ask questions everywhere you go. I think there’s even saying that says the person who asks the questions is may be a fool for five minutes but becomes a wise person for the next five years. That’s really how I see and grow my business is ask questions even if it might sound dumb, even if I piss someone off, even if it sounds stupid, whatever it might be just ask the question. And going back to the first principles keep digging deeper and deeper and deeper into the answers you are getting until you are convinced of the answer that you’ve got and it makes sense to you. And through that process there is so much learning to be had”…[Listen for More]
More About Sriranjini Latha:
Neil’s Quote at the Beginning:
Oliver Goldsmith “Success consists of getting up just one more time than you fall.”
Other Quotes From the Chat with Sriranjini Latha:
- “I’ve always taken good aspects of many different role models. And I’ve had to break this mindset that somebody else has it all together. I’ve really had to breakthrough that mindset to think that someone is better than me or someone is a hero. So, I’ve really had to breakthrough that to really filter it down to okay I am willing to take what is good among the people I look up to without idolising it. Because I think for many years, I always thought that the models were everything but I really had to break that thought process down”
- “there is what we call common knowledge. So, any business when you are first starting out everybody has an opinion of what that industry already looks like. And I think I believe I read about this is being called the first principles… But my experience is reflected that even though I came to that theory afterwards. But it’s actually what it is. There is a standard narrative for any given business…”
- “In very simple terms I think it’s focus and persistence. Those are the two things that I’ve seen personally that help grow anything. The moment you focus on one goal or one task it really blossoms into what you want it to be”
- “reaching out to fellow entrepreneurs online is key to getting your own business off the ground”
- “we tend to think that the reason why things don’t work out is because a lack of motivation. But really it is because of a lack of clarity ”
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