Over a decade ago Damon Burton beat a billion dollar company by outranking their website on Google. Since then, he knew he was onto something and has gone on to build an international search engine marketing company that’s worked with NBA teams, and Inc 5000 & Shark Tank featured businesses. Having started his business right before the 2008 recession, Damon is familiar navigating and growing a business through times like today. Never before has there been so many people needing something to focus their attention on… AND the time to do it. Since founding his company SEO National in 2007, he writes for Forbes, has been featured in publications including Entrepreneur Magazine, BuzzFeed and USA Weekly, and has helped high-profile clients make more in a month than they used to in a year.
Entrepreneurial Role Models:
none specific
When business started difficulties overcame:
“I wouldn’t say I would do anything differently maybe one thing I would have done quicker that I think would have helped is documented processes sooner. When I was in the first year or two it was just great to be self-employed and so it was largely a one-man show. And when I started to scale and bring on team members and share processes… I had processes but some were in my head and someone on the spreadsheet and some were on a document. And I realised the importance of consolidating those to a single project management system”…[Listen for More]
Favourite Books:
- The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich Book by Timothy Ferriss
- The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It Book by Michael E. Gerber
Favourite Quote:
“Pay the price today so you can pay any price tomorrow.” Grant Cardone
Recommended Online Resources:
Answer The Public that free visual keyword research & content ideas tool. Find out what questions and queries your consumers have by getting a free report of what they’re searching for in Google
Best Advice to Other Entrepreneurs:
“don’t prematurely commit to a path, be okay with failure for the benefit of the greater future success and be willing to experiment with what options you have in a career path or your entrepreneurial journey so that you better find tune what you can commit to happily longer”…[Listen for More]
More About Damon Burton:
Neil’s Quote at the Beginning:
“Success is achieved and maintained by those who try and keep trying.” W. Clement Stone
Other Quotes From the Chat with Damon Burton:
- “I have largely learned from what people do not do well… I’ve largely learned from what other successful people do wrong, parts that they are missing and then embrace how to correct that and have that for the better in my life”
- “would have done the documenting processes faster and I would have hired a team faster. I think those kind of go hand in hand”
- “Do entrepreneurs deny the problems that they can run into? Are they so full of themselves and out of touch that they don’t look at the reality of how things might work? I think it’s the complete opposite. I think entrepreneurs and successful people focus on the potential positive rewards. And so, I think it’s flipped the other way. I think other people are too negative and I think other people don’t focus enough on the potential reward… I think paying attention having more of a focus on the million ways things can go right instead of the million ways things can go wrong makes a big difference”
- “the importance of depending on processes not employees”
- “I am willing to years ago put in the time to document all of the processes and go through that pain because I knew it would benefit the future. And that’s why I willing to invest in new expenses and software and things like that that I don’t pass costs down onto our existing customers because I know it will benefit their progress”
- “I’m okay with deferred gratification and so I’m willing to put in that time now and enjoy that later”
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