A former corporate girl, Chala Dincoy is the CEO of The Repositioning Expert. She’s a Marketing Strategist who helps B2B service providers reposition their message to successfully sell to corporations. She’s also obsessed with all things fitness and stealing hugs from her 11-year old Logan.
Entrepreneurial Role Models:
When business started difficulties overcame:
“it took me 18 years to leave the corporate golden handcuffs because I couldn’t fathom not knowing where the next pay check was coming from. So that’s the difficulty. New level new devil. I’m overcoming it, I make four times what I used to make as a corporate manager after 18 years and have a lifestyle I never thought I could. But I am still trying to up level, I am still trying to multiple seven figures or eight figures. So that’s the conditioning I have to overcome each and every day with every business decision that I make, every investment decision, every sales conversation, it’s always there ”…[Listen for More]
Favourite Books:
Positioning: The Battle for Your Mind: The Battle for Your Mind Book by Al Ries and Jack TroutFavourite Quote:
“the longer it takes to describe you the less you get paid”
Recommended Online Resources:
- Loom – Free Screen & Video Recording Software. Easy and free screen recorder for Mac, Windows, and Chromebooks Record your camera and screen with audio directly from your Chrome browser and share the video with your team, friends, and family
- Acuity Online Appointment Scheduling Online appointment scheduling software. Clients schedule appointments, pay, and complete intake forms online 24/7
Best Advice to Other Entrepreneurs:
“niche down (and get an elevator pitch)”…[Listen for More]
More About Chala Dincoy:
Neil’s Quote at the Beginning:
“The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That’s approaching evil.” Jeff Bezos
Other Quotes From the Chat with Chala Dincoy:
- “being different than everyone else… When I started the niching down, I stopped wasting money on things that didn’t work… When you niche down you are different”
- “by the time we are 35, 75 percent or 85 percent of our conditioning is baked in. So, there’s not much we can do to change it unless we were working on consciously”
- “I run towards it Neil. I cause it, I embrace it, I should probably get faster at it. I think part of the reason why I am more successful than other coaches in my area is because of that ability to run with change rather than run away from it”
- “when you take a generic company and you position them into something very specific all of a sudden, they are differentiated”
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