Rayne Guest is the founder and CEO of R-Water, whose patented computerized device is helping fight COVID-19. Installed in facilities like hospitals and nursing homes, R-Water uses only pure salt, softened water, and electricity to produce a nontoxic healthcare-grade disinfectant that kills pathogens lightning fast, and a nontoxic all-purpose cleaner and degreaser.
Entrepreneurial Role Models:
When business started difficulties overcame:
“financing was probably one of the big ones. You can’t start a business without money and I definitely didn’t have any of it. So in the beginning I was doing consulting work, trying to make enough money just to get parts for prototypes… Money was always an issue. It’s really hard to raise money because a lot of the VC groups I was talking with they said okay here is the deal Rayne. We will give you X dollars for 51 percent of the business but as soon as we can go and sell your company to a chemical company for XXXX our investment that’s exactly what we are going to do. And I was like wait no I am not going to go through this just to go and sell it and have it shelved. I just felt morally obligated to ensure that that never could happen”…[Listen for More]
Favourite Books:
- Malcolm Gladwell Books
- Outliers: The Story of Success Book by Malcolm Gladwell
- Blink: The Power of Thinking Without Thinking Book by Malcolm Gladwell
- The Tipping Point: How Little Things Can Make a Big Difference Book by Malcolm Gladwell
- David and Goliath: Underdogs, Misfits and the Art of Battling Giants Book by Malcolm Gladwell
Also mentioned
- Talking to Strangers: What We Should Know about the People We Don’t Know Book by Malcolm Gladwell
Favourite Quote:
“Experience is knowledge, everything else is information” Albert Einstein
Recommended Online Resources:
- NeuroTriggers – You can influence these NeuroTriggers. That is, you can influence the buying behaviour of your prospects.
- APIC provides a host of services and opportunities for Infection Preventionists
Best Advice to Other Entrepreneurs:
“unless you are starting a business that keeps you up at night thinking about it don’t do it. Wait until you really have a passionate cause that you can go after that you can use your entrepreneurialism for. And as you go into business really keep your karma in check. There is going to be multiple times throughout a business where you have a choice to make and the most cost-effective choice may not be the most karmically correct choice. I say even if it costs your bank account little bit more go with the proper choice”…[Listen for More]
More About Rayne Guest:
Neil’s Quote at the Beginning:
“The moment you make passive income and portfolio income a part of your life, your life will change. Those words will become flesh.” Robert Kiyosaki
Other Quotes From the Chat with Rayne Guest:
- “People read your excitement level”
- “I would have realised that everything takes 10 times as long and cost 10 times as much than you originally think it will because then my expectation of timeline would have been a lot more reasonable. But really there’s nothing to shortcut. Life is a journey of experience and learning and some of the experiences and learning experiences we’ve had along the way if those were shortcutted it may have led to a different outcome. But I do wish my expectations would have been a little lower…”
- “Persistence is definitely one of them. Just having that grit, being able to be flexible to be able to see things from different angles, to be able to manoeuvre… You have to be those things as an entrepreneur because things don’t turn out the way you think they are going to”
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