Liz Ward is a passionate advocate for innovation. She breaks barriers to create new platforms that assist the tourism industry and establish travel destinations. Digital Transformation could be her middle name. Liz co-owns an award winning business called Tourism Tribe which helps thousands of people to achieve their life dreams.
Entrepreneurial Role Models:
When business started difficulties overcame:
“I had always had a pay packet and it was really funny when I was full of enthusiasm for okay I am ready to jump, I am going to start this business, I am going to earn my own way, this is going to be so great. I did not prepare myself for the anxiety that comes from not having a pay packet. You have a certain amount of cash that you have stowed away that you are ready to put on the line and off we go but it’s a whole different way of living. When you take that leap of the two bit later in my it’s a big adjustment to make”…[Listen for More]
Favourite Books:
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change Book by Stephen R CoveyFavourite Quote:
“when you love what you do it’s not work”
Recommended Online Resources:
- Later – Instagram Scheduler & Social Media Platform. Save Time by Scheduling Your Instagram Posts Ahead of Time. Manage Multiple Accounts, Schedule Video, Reposting, Analytics Uploading Tools
- Taylor Loren from Later – know about the latest Instagram trends and get the freshest tips and tricks
- Social Media Marketing – Your Guide to the Social Media Jungle. They help millions of marketers discover how to best use social media marketing to connect with customers, generate awareness, and increase sales
- 1Password – Password Manager for Families, Businesses, Teams. A password manager, digital vault, form filler and secure digital wallet 1Password remembers all your passwords for you to help keep account information safe.
- LastPass – Password Manager & Vault App, Enterprise SSO & MFA. Generate strong passwords and store them in a secure vault Now with enterprise SSO and adaptive MFA that integrates with your apps
- Slack is where work flows It s where the people you need, the information you share, and the tools you use come together to get things done
- Trello – Infinitely flexible Incredibly easy to use Great mobile apps. It’s free Trello keeps track of everything, from the big picture to the minute details
- Trello Smart Tourism Marketing System – Organize anything, together Trello is a collaboration tool that organizes your projects into boards In one glance, know what s being worked on, who s working on what, and where something is in a process
- Browser Bookmarks
- Facebook Creator Studio – Find your favourite features from the publishing tools (and much more) on one easy-to-use surface. Manage and filter uploads from any Page in your new content library. Get insights on your content and audience. Upload multiple videos at the same time
Best Advice to Other Entrepreneurs:
“Find your passion point. So do what you love then it’s not work… This is the time to really self assess and don’t even think about work think about your life. What do you get the most joy from? Think about what you like doing, how you entertain yourself as an 11-year-old child. What did you like playing?… And then go what does that tell me about my professional life so far or the businesses that I’ve owned so far? Where can I see the parallels in there so that I can make sure that I customise my work life as an entrepreneur to be able to find that joy”…[Listen for More]
More About Liz Ward:
Neil’s Quote at the Beginning:
“The effective leader recognizes that they are more dependent on their people than they are on them. Walk softly.” Brian Tracy
Other Quotes From the Chat with Liz Ward:
- “where we were probably naïve is understanding how much effort it would be to take a new product to market that people hadn’t seen anything like before. And the education and marketing that will be required and the length of time of being consistent and the level of consistency that is required”
- “you have got to educate on the solution that you are providing to your ideal customers, you have to be really consistent in your marketing – content, content, content.”
- “Don’t underestimate the marketing effort and time required to take a new product to market. And if your goal is to get the sales moving really quickly and get them up to a level that is quite high very quickly then you are going to need to invest in that. You are going to have to launch that new brand and be pervasive and intensive in that brand marketing and that is going to take a huge amount of content marketing and advertising and a really consistent approach to your marketing to achieve that”
- “What will your legacy be new look back in 20 years? What will you be able to say that you achieved”?
- “surrounding ourselves and each other as business partners with the complimentary skills and attitudes and energy have been really important”
- “most new businesses don’t have a fully-fledged business plan in the first two years. It’s too hard for them to be clear about who their customers are and what those customer needs are and what product really is because they need to experiment so much in those first two years. So, don’t expect you will get it right the first time and just keep coming back to it”
- “self-leadership is so important in being an entrepreneur. You have got a great deal of responsibility to manage yourself the way you want to and also how you impact others”
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