Audie Penn is the principal/owner of AUDIE PENN CONSULTING. Audie has been working and consulting for over 30 years providing different services to several Fortune 50 companies in diverse industries and organizations. His approach is a lean transformation by applying training, coaching and project facilitation with local teams securing a solid foundation. Audie has been most notable as a Global Consultant where he combines tactical leadership skills with process focus improvements. Some of his clients are Caterpillar, John Deere, Martin Marietta and HON.
Entrepreneurial Role Models:
When business started difficulties overcame:
“I think one of the challenges that I came across was… The cliché that I use is you can lead a horse to water but you can’t make them drink… And there are often people who I work with in client organisations that you can tell them and teach them exactly what you teach everyone else and in their own choice not to apply it it goes nowhere. And at first I would take that very personally, I took responsibility for it”…[Listen for More]
Favourite Books:
Organizational Learning II: Theory, Method, and Practice Book by Chris Argyris and David A. SchonFavourite Quote:
“To improve is to change; to be perfect is to change often.” Winston Churchill
Recommended Online Resources:
- SME – Manufacturing builds strong economies and rewarding careers SME helps manufacturers and the people of our industry grow, learn, and prosper
- Lean Certification Competency and Behavior Model
Best Advice to Other Entrepreneurs:
“build great relationships with your customers. I think relationship is the foundation of trust and influence can only show up if there is trust between you as an organisation and your customers. I don’t care what size your organisation is this is true everywhere you go. And even more importantly build better relationships with your team… So build great relationships with your customers and even better relationships with your team members”…[Listen for More]
More About Audie Penn:
Neil’s Quote at the Beginning:
“Security is mostly a superstition. Life is either a daring adventure or nothing.” Helen Keller
Other Quotes From the Chat with Audie Penn:
- “being present in the marketplace, being present in front of that group of decision-makers that we spend most of our time with. I think that’s what’s really going to move the needle”
- “I am constantly driving organisations to not make a single change but to see the change and to see what other changes come available to them because they simply opened the first door and found out what was behind it”
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