Luke Buesnel started his media career as a commercial radio broadcaster and journalist – were he learnt how a powerful story can impact an audience. His company, Story League, is on a mission to create copywriting, podcasts and videos that are unique but driven by purpose and meaning for their clients.
Entrepreneurial Role Models:
- People Luke knows who are making a change or their businesses are starting to prosper
- Sir Richard Branson
When business started difficulties overcame:
“Not knowing how to organise my time… My whole professional career was about being reactive to situations around me. So, when I dived into the entrepreneurial game all of a sudden for the first time ever, I realise that what I did with my time until I had a number of clients was entirely up to me. And that’s something I didn’t truly understand… Understanding a reactive world to a proactive world was one thing that I really struggled with initially”…[Listen for More]
Favourite Books:
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It Book by Michael E. GerberFavourite Quote:
“The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come” Steve Jobs
Recommended Online Resources:
- Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware.
Also mentioned:
- Notion – The all-in-one workspace for your notes, tasks, wikis, and databases. A new tool that blends your everyday work apps into one. It’s the all in one workspace for you and your team.
Best Advice to Other Entrepreneurs:
“Be humble. No one knows the answer yet, no one knows whether you are going to succeed or you are going to fall away like so many of them. Being humbling what you do is very important in life… To me it’s just about being humble and realising that what you do is interesting, it’s unique and you are on an amazing journey. But if you start getting carried away with how brilliant and how awesome you are you will be heading for a fall pretty quickly”…[Listen for More]
More About Luke Buesnel:
Neil’s Quote at the Beginning:
“How you do one thing is how you do everything” Unknown
Other Quotes From the Chat with Luke Buesnel:
- “had I started again I would have developed packages which ultimately enable us to sell easier and also to scale the business to”
- “success can never be guaranteed and there is no path toward success. Success cannot be guaranteed that is determined by many other factors. But I think there is a path, quite an easy one towards getting as close to success as you possibly can and that’s to get help. To me it doesn’t seem to difficult. Note we are all entrepreneurs on a journey and most of us are doing it for the first time. Why would we go and do something that would never done before without relying on someone who has been there and done that. The more you can get help the more you can surround yourself with people who are a little bit further along the journey than you and they can support you and help you with your questions the better it’s going to be”
- “for a long time I have believed in the power of storytelling”
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