David Meerman Scott is a marketing and business growth strategist, entrepreneur, advisor to emerging companies and author of 11 books, including the new Wall Street Journal best selling book FANOCRACY.
Entrepreneurial Role Models:
Brian Halligan Cofounder of HubSpot
When business started difficulties overcame:
“when I first started my business I made a mistake. The mistake I made is I setup my business as if I was going to have a lot of employees. And so I created an entity called Fresh Spot Marketing because I thought I wanted to create a marketing agency. And so everything I wrote about on the website I created and everything I talked about when I was telling people what I was going to do talked about we, we at Fresh Spot Marketing do this, we do that. And I didn’t talk about myself. And it took me about two years to recognise that I am not creating a company, I am not going to have employees, that what I really had to sell was myself, my expertise, my knowledge, my unique view of the world”…[Listen for More]
Favourite Books:
How Music Works Book by David ByrneFavourite Quote:
“life is happening for you not to you” Tony Robbins
Recommended Online Resources:
- HubSpot offers a full platform of marketing, sales, customer service, and CRM software — plus the methodology, resources, and support — to help businesses grow better Get started with free tools, and upgrade as you grow
- HubSpot Academy is the worldwide leader in inbound marketing, sales, and customer service support training
Best Advice to Other Entrepreneurs:
“it’s really important if you want to be an entrepreneur to start early… The longer you wait the harder it is. So consider if you are thinking about that journey to do it sooner rather than later”…[Listen for More]
More About David Meerman Scott:
Neil’s Quote at the Beginning:
“It’s not whether you get knocked down, it’s whether you get up.” Vince Lombardi
Other Quotes From the Chat with David Meerman Scott:
- “I am not really sure there is anything I would look at as doing differently from what I know now”
- “for me it’s always been to forge my own path, to look at the world in a way that other people don’t see”
- “being a me too product, being a me too business, not just in my own case but in businesses that I’ve seen out there just doesn’t work as well as being in my case and in other cases something that is really unique and different. So I would suggest to all entrepreneurs out there that being a meeting on to is hard because you either have to be a lower cost or have to do something different. But creating something brand-new ultimately allows you to be way more successful”
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