Serial entrepreneur Christoph Bertsch founded Vejo in 2015 after going through a personal journey to improve his own health. In his search for nutritional truth and driven by his entrepreneurial curiosity, he discovered that often recommendations from governments, scientific papers, and even doctors had conflicting information about how to be healthy. Through the process of building Vejo, Christoph uncovered many facts about the food industry, ultimately realizing that Vejo would have to build its entire ecosystem in order to provide accessible, personalized, and convenient nutrition. Prior to Vejo, Christoph founded six successful companies in Germany primarily in the technology and fashion sectors.
Entrepreneurial Role Models:
None
When business started difficulties overcame:
“I was a young guy I was 21 and I was full of energy but I didn’t really realise that I was living in a country that was driven by fear and was super risk averse and all that stuff. It took so much energy over there to get something going. And it wasn’t normal at that time for me now when I look back it’s like seriously it’s so hard to start something new in Europe and you have to have so much energy to just get it going. It’s crazy.”…[Listen for More]
Favourite Books:
The Power of Now: A Guide to Spiritual Enlightenment Book by Eckhart TolleFavourite Quote:
“Fate whispers to the warrior, ‘You cannot withstand the storm.’ The warrior whispers back, ‘I am the storm’” Unknown
Recommended Online Resources:
Listening to podcasts of successful people
Best Advice to Other Entrepreneurs:
“you need in your company two or three builders. And a builder for me is somebody you can throw on a topic and there is nothing established, there is no structure, the person starts and just starts to build it for you. And stay away from managers when you build a business. It’s like you start something and you have one or two builders around you and you hire somebody who wants to manage a process that is not in place and they fail with it. That’s horrible. Find people early-stage who’ve built business by themselves even if they failed. But they know where you are right now and they understand you in the beginning when you build your business”…[Listen for More]
More About Christoph Bertsch:
Neil’s Quote at the Beginning:
“Today is always the most productive day of your week.” Mark Hunter
Other Quotes From the Chat with Christoph Bertsch:
- “be sure that the shortcut does not become the long-term problem”
- “take care where you take your money from you want to grow or build your business. That’s the most important thing because it’s exciting that somebody offers you money but the moment when you sign a terms sheet and the money comes into the account the money becomes a liability and you suddenly have people being part of your baby. And you want to make sure that they are not becoming a threat or a problem for you”
- “it’s about being confident about your own goals”
- “if you don’t set yourself ambitious goals you will never reach the goal”
- “be ambitious every day and be stubborn and self-confident that you are able to achieve these goals and work every day like crazy on that”
- “this is not a 48-hour job… This is a 24/7 commitment, and not just for a year, it’s a 24/7 commitment for 7 to 10 years ”
- “this is where the source for success is, just being brutally on it, and then you win”
- “you have 98% problems on your table and maybe 2% great news every day so you better learn how to be focused on the now”
- “have full energy every day and have no fear”
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