Adam Robinson launched Robly Email Marketing in 2014. The business grew to $5 million in revenue in two years. While working to scale the business, Adam came up with the concept of GetEmails. GetEmails launched in 2019 along with the new revenue channel Email-Based Retargeting, and it’s growing incredibly quickly.
Entrepreneurial Role Models:
When business started difficulties overcame:
“I had a pile of cash to burn through which was probably a liability because I think a lot of people when they have money to spend… When you have money you spend, when you don’t just force yourself to get resourceful. So I know I wasn’t as resourceful as I could have been. We spent a ton of money trying to get this business off the ground… I think the hardest thing was just once I realised how unprepared I actually was to do this, just completely reprogramming my brain to be an entrepreneur, trying to learn how to manage people, hire people, what was a good person, what was a bad person, experiencing someone who wasn’t right for the position that they were in”…[Listen for More]
Favourite Books:
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Book by Ben HorowitzFavourite Quote:
“We simply attempt to be fearful when others are greedy and to be greedy only when others are fearful.” Warren Buffett
Recommended Online Resources:
Y Combinator – created a new model for funding early stage startups Twice a year they invest in a large number of startups
Best Advice to Other Entrepreneurs:
“whatever you think is a potential low-end outcome shrink that by 90% and make sure you have enough of a war chest to make it through that”…[Listen for More]
More About Adam Robinson:
Neil’s Quote at the Beginning:
“If you’re going through hell, keep going.” Winston Churchill
Other Quotes From the Chat with Adam Robinson:
- “focus. I think the ability to hone in on something with your attention and not get distracted for years and years at a time is the secret to success”
- “the first time you fire somebody ever you probably wait way too long to do it, the second time may be you wait a little too long to do it, and then after that after you’ve done it a couple of times it’s like you have this realisation, you realise that everything was just so much better after you let the person go that you just do it, you bite the bullet, you do it as quickly as possible”
- “I let churn stay at ten percent for the first six months, I could have taken it down to 2 had I just done this one thing which is so obvious now”
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