Susannah Cole is a highly respected Property Investor and Educator. She started The Good Property Company in 2011, as a kitchen table startup. After years of Sourcing, Buying, Selling and Letting, Susannah built a substantial property portfolio and now delivers advice and lessons on how to succeed in property.
Entrepreneurial Role Models:
When business started difficulties overcame:
“occasionally I jumped in at the deep end not knowing enough and definitely not being tough enough to run a nightclub… I had run this so-called nightclub, I just love dancing, and it gotten too much for me and I recognised I was in at the deep end so I stopped because it’s just not my cup of tea being scared all of the time… So I was 29, I’ve got five shops, it’s reasonably successful but also it’s very very very hard work. I know there’s so much I don’t know, I almost need to go back to the drawing board and learn the good skills you learn through working in other people’s companies because I don’t know what I don’t know but I definitely don’t know a lot. So for me it was the other way round I had the entrepreneurial gut feel but not the professionalism so I really needed to learn that in my 30s”…[Listen for More]
Favourite Books:
- Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! Mass Market Book by Robert T. Kiyosaki
- Zero to One: Notes on Startups, or How to Build the Future Book by Peter Thiel
- The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change Book by Stephen R. Covey
- Entrepreneur Biographies
- Duncan Bannatyne Books
Also mentioned
- Grit: The Power of Passion and Perseverance/easyazon_link] Book by Angela Duckworth[
- [easyazon_link keywords="UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship by MJ DeMarco" locale="US" tag="tew05-20"]UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship Book by MJ DeMarco
- Books written by entrepreneurs
- Shoe Dog: A Memoir by the Creator of NIKE Book by Phil Knight
Favourite Quote:
“Urgent vs Important” Stephen Covey
Recommended Online Resources:
- YouTube, LLC is an American video-sharing website headquartered in San Bruno, California. Three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google’s subsidiaries.
- Wikipedia – Wikipedia is a free online encyclopedia, created and edited by volunteers around the world and hosted by the Wikimedia Foundation
- Kindle books
Best Advice to Other Entrepreneurs:
“I want them to think about the industry they intend to move into. I think planning, not forever, but planning for a period of time is a very sensible approach… think about your industry very carefully. Do you want to be selling 3.95 lattes, because I would get bored of that… So think about your price point , think about the structure of the industry. That’s why I’m not so keen on service-based industries because I almost see them as replacement rat race industries whereas an asset based industry you put the money into it, you buy the assets, it then cycles round itself with people pushing the cycle. And then I would definitely say get a coach ”…[Listen for More]
More About Susannah Cole:
Neil’s Quote at the Beginning:
“If you are not taking care of your customer, your competitor will.” Bob Hooey
Other Quotes From the Chat with Susannah Cole:
- “you can be a very interesting businessperson and still be very respectful”
- “I do think hard work is a big part to play in the early days”
- “I love this 50-50 thing I will work really hard when I’m working but it’s glorious to realise you can joyfully enjoy yourself half the time and not work hard”
- “knocked down seven get up eight”
- “it’s grit, the ability to get up after a knock. And I think entrepreneurs need to have that in spades even if they do have occasional duvet days and just go right world see you tomorrow”
- “bring in people who know more about you on the subject”
- “you need to build an asset base and the assets pay the bills”
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