Victor Green was born in London, England, and from a very young age, he always wanted to know how business worked and how to do everything himself. He was able to assess things quickly and knew what needed to be done in business situations. Because of this, he could spot opportunities and move faster than others. Victor had business smarts and the ability to make quick decisions. His energy, and inquisitive nature, made him look at many business opportunities, some of which he tried before he eventually became his own boss. Ideas such as: opening a deli, importing cuff links from the USA, silk ties from Italy, importing Sangria from Spain. His first full-time business venture was starting a publishing company. From this he went on to start many other businesses, such as organizing conventions, printing, advertising, direct mail, PR, photography, import and export, manufacturing, soccer clubs, website design, creating portal websites, real estate, finance company, business consulting, mentoring and lecturing on business matters. His business experience also covers selling and acquiring businesses, helping company start-ups and revitalizing failing businesses.
Entrepreneurial Role Models:
None
When business started difficulties overcame:
None
Favourite Books:
None
Favourite Quote:
- “there is no future in the past”
- “sanity versus vanity.”
- “The careful of the big C in business, complacency because that invariably is the thing that will bring you down”
Recommended Online Resources:
Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware.
Best Advice to Other Entrepreneurs:
“take your time. Don’t be in a hurry to be a failure. Slow down and be a success. Don’t run, run, run, run, run and think oh this is great I have got to do it tomorrow; I have got to do it tomorrow. It’s worth taking the extra time, if it’s a month, six months or a year to get it right. What you have to realise is that if you make a mistake then that factor could cripple you for the rest of your life. You could end up with debts which you have to pay off so your life is virtually ruined because of this. So please, please, please take your time, do your research and when you’ve done it in, do it again and if needy do it again to make sure that you are not being biased in your mind wanting… What is your USP, what is your unique selling point, what will make you better and different to what’s on the market? That’s what it’s all about. Then people say if I buy from them, I get ABC but I also get E and F because that’s a little bit more, that’s what it’s about”…[Listen for More]
More About Victor Green:
Neil’s Quote at the Beginning:
“If you’re offered a seat on a rocket ship, don’t ask what seat! Just get on.” Sheryl Sandberg
Other Quotes From the Chat with Victor Green:
- “I don’t believe in shortcuts”
- “stand on the corner of any high street, stop people going by and ask them what do they think of the idea? That’s the best way to do it. They will say that’s a silly idea or that’s a great idea, why doesn’t it do this? Do proper market research. Spend seven days and over that time speak 400 to 500 people, analyse the results that come back and then you can say to yourself hmm my idea is good but it needs to go in this direction or that direction. In other words, don’t listen like so many people come to me and say my parents think it’s great, my cousin and my best friends think I’ve got a great idea. And I say they are not the people you are going to sell it to. You have to be practical, don’t put your head in the sand. If you have an idea go out and see how it will be better or different to what’s available to that particular customer you are trying to reach”
- “the secret of success is research to develop a product which is actually your service which has a genuine need and then to consider carefully where you can actually sell it”
- “you have to do breakdown the categories and you have to select the low hanging fruit. Which is the easiest audience to get to and then spend your money there”
- “always get your marketplace, your audience and put them in priorities of one, two, three, four of the industries you want or the categories of people you want and prioritise them and work from the priorities downwards. The more money you make, the more success you get, you then go to another category and another category. Don’t try to do the whole lot because you will end up doing a lot of things and getting nothing in return”
- “I’ve got all the skills implemented I just need the launchpad. We are there to go to the moon we just need someone with a box of matches to light the fuse so we can shoot to the moon”
- “sanity versus vanity. Vanity is people who tell you how massive their sales figures are and the percentage of the market place that they have. Sanity is how much money they make… It’s not difficult to run a 100 million-dollar business and lose money. You don’t need to be clever to do that. But to run a five million-dollar business and make $1 million then you have got to be smart”
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